If your priority right now is:
1. To get more qualified traffic to your site
2. To increase your email leads with potential customers
3. To make more sales on autopilot
Then this is EXACTLY the right offering for you.
But before we go further I have a confession to make -
There is no-one I'd rather serve than the small business owner.
But, I have to say that I've turned many, small business owners away up to this point. Even though I love serving people like you. People who have had the guts to set up their own business (just like me). People who want to add huge amounts of value, to test and challenge themselves and aren't happy settling with the status quo (just like me).
I've still turned them away.
Reason being, your site + business has to be at the right stage before investing in a service like this! There is not much point going into it halfway, you won't get the results and then you'll think it doesn't work, or that Ginger Marketing doesn't know what they are doing.
It definitely does work! We do know what we are doing - it just involves a little bit of investment.
(Also quite selfishly, I literally cannot sleep at night if I don't feel like I've done a good job or gotten the best results I can for our clients and I like my sleep, so, if I don't think we can get results I'll let you know!)
Why Focus on Search Engine Traffic?
Growing your search engine traffic is an absolute priority for any business serious about making money online.
Paid traffic is all well and good but what happens when your competitors come in and increase your cost per lead? What happens when a social media platform dies overnight + your whole audience moves somewhere else?
The reason big companies invest so much in growing their search engine traffic (usually the teams are 5 - 10, sometimes even 15 - 20 people!) is that it delivers by far the best ROI above any other channel. Think of search engine traffic like your safety net. Grow this one channel and your site will continue to get traffic day in day out whether you are Instagramming, Pinning, sharing or not.
More than that, search engine traffic is pre-qualified. As long as you are ranking for the types of queries that relate to your audience's needs and your service, their solution! Then, you know they are the exact person you want to be speaking with. People coming from a search engine tend to spend longer on your website, and they are way more likely to buy from you.
How Can We Help You Grow Your Search Engine Traffic?
At this point you might be thinking. Why is this lady going on so much about search engine traffic. I didn't know I was speaking to an SEO Company?!!
You would be right!
You are not speaking to an SEO Company, however SEO is at the very core of what we do and the two Content Marketing Services we provide.
1. Blog Writing + Management
2. Guest Posting
If we are going to get super crass and basic, the two main ingredients you need to rank your website in the search engine is
1. High Quality Content
2. High Quality Links
Google needs to read your content, think hey this stuff is goooood !! And then, needs to go... hey ... other people think so toooo !! It compares your page against other pages on the same topic, and if you have better content and more popularity than the other pages then BOOM your page ranks.
Most SEO Companies out there right now focus on ranking you for your head terms. For example, "Guest Posting Service", or "Copywriting Service". Some focus on ranking you for local terms. "Guest Posting Service Milan", or "Copywriting Service Milan".
But what if you aren't actually a local business, what if your customers are global, or if you live no-where near them (like us). Or, what if the head terms you need to target are SUPER COMPETITIVE? I'm guessing you don't have $20,000 a month to invest in SEO, right?
The answer lies in your blog + something called longtail kewords!!
Long tail keywords are more specific than head terms. They are short phrases relating to your industry. For example "Which Hand Does A Watch Go On?", this phrase is a long tail keyword we found for one of our clients, Chronoexpert, a company who sell pre-owned luxury watches. This is a question that lots of people ask, but not many people have answered with content.
We answered this query with a blog post, at the time of writing this Chronoexpert's blog post ranks in 1st position for this term on Google.com. And this one blog post now accounts for a big chunk of their monthly traffic and gets around 80 search engine visits per day! This is an example of just ONE of the blog posts we have written for Chronoexpert.
This tactic can be applied to ANY INDUSTRY & ANY TYPE OF BUSINESS.
As long as your business is at the stage where you want to start scaling your traffic & getting more leads!
So, what stage does your business need to be in?
The minimum requirement for a website that has had limited SEO up to this point, with very little search engine traffic... i.e. if your pages aren't ranking at the moment and you don't get much google / yahoo / bing traffic.
The minimum requirement is 2 blog posts per week & 4 guest posts per month.
At a cost of $1.400
So, your business needs to be in a place where you can either invest at this level for 4 X months before seeing your return. Or at a level where you are making profit of this level which you can then invest into growing a new channel.
The problem I see repeated again and again is that small business owners tend to think they need to do everything all at once! And when they try to do this they end up only putting bits & pieces towards a given channel. Thus, the channel does not grow properly, thus they don't get traffic or leads or more sales.
And then your business is just an expensive hobby.
As an example! This site has been live now for 1 year, up to this point driving traffic has not been a very big priority for us. We have used our content to instill trust with our customers, to generate some leads yes, but mostly to improve our conversion & upsells.
Now our business is at a stage where we can invest in Content Marketing to drive traffic. So we will be focusing heavily on this for the next 4 months and expect to see our traffic to our blog increase dramatically during this time. The reason we can be confident in this is because it is our number one priority for the next 4 months! Focus = Results!
So, if your business is at the first stage. You need to get your first service based sales, product based sales, or coaching clients, then this service is not for you.
If, you are at the stage where you have a base of clients, you are happy with where you are but you just need to find a way to start to scale your leads and sales then we want to speak with you!
Why trust us with your Content Marketing?
It is pretty tough to trust people online. Especially Marketing people!! The problem is there are so many people who go into Marketing with very limited knowledge and just think they can start charging people without showing results. So, I totally get why you might find it hard to trust us!
Here are some reasons why you might find your way to trusting us;
I didn't just randomly decide to do Marketing and charge people for it! I didn't just do an online course, get an accreditation and decide I knew what I was doing. I've been in Marketing now since I left University at 21 (I'm 30 now, turning 31 in December eeek!). I've worked in many disciplines for big + small companies! From technical SEO, to off-page SEO, to Analytics + Data, to social media, campaigns and guest blogging / blogger outreach. Check me on linkedin in here.
I'm also addicted to doing a good job. I always do my best to go above and beyond for clients because the one thing I love about Marketing is seeing the results!!
I am very results driven in general, if I don't think I can get you results quickly enough or within your budget I won't work with you, sorry!
We've gotten fantastic results already for the clients we have been working with over the last few years, just check out some of the testimonials from a few on the homepage.
What Exactly Do I Get For $1,400?
For this investment we are offering you a fully managed service for your business. That means all you have to do is to approve the titles we send over to you once per quarter. And then, during the month you can provide us feedback about the content, if you feel the tone needs to be shifted etc. And we will adjust as we move along.
We do the research, set the long tail strategy, create the content, graphics + publish blog posts to your site twice per week. We also completely manage your guest posting activity, finding the right publications for you to feature in, pitching and writing the content + linking back to the correct pages on your site in order to boost your search engine traffic.
To do this to a high level, we are talking several days per week of your time needed to replicate what we are offering for just $1,400. All of our the content we produce is between 700 - 1000 words & is written with 2017 SEO tactics (and beyond in mind).
What's more, you'll find its not just your blog content that is going to increase in ranks but you will also start seeing traffic increases for your other pages as well. That's because your blog posts will link back to your primary services, and we will link back to your primary services from your guest posts too!
How To Kick Off A Conversation?
If you fancy a no obligation conversation about this service, please email us at gingermarketingweb@gmail.com! Send us over your site and your core goals and then we can take a look and let you know if we think this is a good fit for your business. Remember, we will only take you onboard if we think we can get your great results!!
1. To get more qualified traffic to your site
2. To increase your email leads with potential customers
3. To make more sales on autopilot
Then this is EXACTLY the right offering for you.
But before we go further I have a confession to make -
There is no-one I'd rather serve than the small business owner.
But, I have to say that I've turned many, small business owners away up to this point. Even though I love serving people like you. People who have had the guts to set up their own business (just like me). People who want to add huge amounts of value, to test and challenge themselves and aren't happy settling with the status quo (just like me).
I've still turned them away.
Reason being, your site + business has to be at the right stage before investing in a service like this! There is not much point going into it halfway, you won't get the results and then you'll think it doesn't work, or that Ginger Marketing doesn't know what they are doing.
It definitely does work! We do know what we are doing - it just involves a little bit of investment.
(Also quite selfishly, I literally cannot sleep at night if I don't feel like I've done a good job or gotten the best results I can for our clients and I like my sleep, so, if I don't think we can get results I'll let you know!)
Why Focus on Search Engine Traffic?
Growing your search engine traffic is an absolute priority for any business serious about making money online.
Paid traffic is all well and good but what happens when your competitors come in and increase your cost per lead? What happens when a social media platform dies overnight + your whole audience moves somewhere else?
The reason big companies invest so much in growing their search engine traffic (usually the teams are 5 - 10, sometimes even 15 - 20 people!) is that it delivers by far the best ROI above any other channel. Think of search engine traffic like your safety net. Grow this one channel and your site will continue to get traffic day in day out whether you are Instagramming, Pinning, sharing or not.
More than that, search engine traffic is pre-qualified. As long as you are ranking for the types of queries that relate to your audience's needs and your service, their solution! Then, you know they are the exact person you want to be speaking with. People coming from a search engine tend to spend longer on your website, and they are way more likely to buy from you.
How Can We Help You Grow Your Search Engine Traffic?
At this point you might be thinking. Why is this lady going on so much about search engine traffic. I didn't know I was speaking to an SEO Company?!!
You would be right!
You are not speaking to an SEO Company, however SEO is at the very core of what we do and the two Content Marketing Services we provide.
1. Blog Writing + Management
2. Guest Posting
If we are going to get super crass and basic, the two main ingredients you need to rank your website in the search engine is
1. High Quality Content
2. High Quality Links
Google needs to read your content, think hey this stuff is goooood !! And then, needs to go... hey ... other people think so toooo !! It compares your page against other pages on the same topic, and if you have better content and more popularity than the other pages then BOOM your page ranks.
Most SEO Companies out there right now focus on ranking you for your head terms. For example, "Guest Posting Service", or "Copywriting Service". Some focus on ranking you for local terms. "Guest Posting Service Milan", or "Copywriting Service Milan".
But what if you aren't actually a local business, what if your customers are global, or if you live no-where near them (like us). Or, what if the head terms you need to target are SUPER COMPETITIVE? I'm guessing you don't have $20,000 a month to invest in SEO, right?
The answer lies in your blog + something called longtail kewords!!
Long tail keywords are more specific than head terms. They are short phrases relating to your industry. For example "Which Hand Does A Watch Go On?", this phrase is a long tail keyword we found for one of our clients, Chronoexpert, a company who sell pre-owned luxury watches. This is a question that lots of people ask, but not many people have answered with content.
We answered this query with a blog post, at the time of writing this Chronoexpert's blog post ranks in 1st position for this term on Google.com. And this one blog post now accounts for a big chunk of their monthly traffic and gets around 80 search engine visits per day! This is an example of just ONE of the blog posts we have written for Chronoexpert.
This tactic can be applied to ANY INDUSTRY & ANY TYPE OF BUSINESS.
As long as your business is at the stage where you want to start scaling your traffic & getting more leads!
So, what stage does your business need to be in?
The minimum requirement for a website that has had limited SEO up to this point, with very little search engine traffic... i.e. if your pages aren't ranking at the moment and you don't get much google / yahoo / bing traffic.
The minimum requirement is 2 blog posts per week & 4 guest posts per month.
At a cost of $1.400
So, your business needs to be in a place where you can either invest at this level for 4 X months before seeing your return. Or at a level where you are making profit of this level which you can then invest into growing a new channel.
The problem I see repeated again and again is that small business owners tend to think they need to do everything all at once! And when they try to do this they end up only putting bits & pieces towards a given channel. Thus, the channel does not grow properly, thus they don't get traffic or leads or more sales.
And then your business is just an expensive hobby.
As an example! This site has been live now for 1 year, up to this point driving traffic has not been a very big priority for us. We have used our content to instill trust with our customers, to generate some leads yes, but mostly to improve our conversion & upsells.
Now our business is at a stage where we can invest in Content Marketing to drive traffic. So we will be focusing heavily on this for the next 4 months and expect to see our traffic to our blog increase dramatically during this time. The reason we can be confident in this is because it is our number one priority for the next 4 months! Focus = Results!
So, if your business is at the first stage. You need to get your first service based sales, product based sales, or coaching clients, then this service is not for you.
If, you are at the stage where you have a base of clients, you are happy with where you are but you just need to find a way to start to scale your leads and sales then we want to speak with you!
Why trust us with your Content Marketing?
It is pretty tough to trust people online. Especially Marketing people!! The problem is there are so many people who go into Marketing with very limited knowledge and just think they can start charging people without showing results. So, I totally get why you might find it hard to trust us!
Here are some reasons why you might find your way to trusting us;
I didn't just randomly decide to do Marketing and charge people for it! I didn't just do an online course, get an accreditation and decide I knew what I was doing. I've been in Marketing now since I left University at 21 (I'm 30 now, turning 31 in December eeek!). I've worked in many disciplines for big + small companies! From technical SEO, to off-page SEO, to Analytics + Data, to social media, campaigns and guest blogging / blogger outreach. Check me on linkedin in here.
I'm also addicted to doing a good job. I always do my best to go above and beyond for clients because the one thing I love about Marketing is seeing the results!!
I am very results driven in general, if I don't think I can get you results quickly enough or within your budget I won't work with you, sorry!
We've gotten fantastic results already for the clients we have been working with over the last few years, just check out some of the testimonials from a few on the homepage.
What Exactly Do I Get For $1,400?
For this investment we are offering you a fully managed service for your business. That means all you have to do is to approve the titles we send over to you once per quarter. And then, during the month you can provide us feedback about the content, if you feel the tone needs to be shifted etc. And we will adjust as we move along.
We do the research, set the long tail strategy, create the content, graphics + publish blog posts to your site twice per week. We also completely manage your guest posting activity, finding the right publications for you to feature in, pitching and writing the content + linking back to the correct pages on your site in order to boost your search engine traffic.
To do this to a high level, we are talking several days per week of your time needed to replicate what we are offering for just $1,400. All of our the content we produce is between 700 - 1000 words & is written with 2017 SEO tactics (and beyond in mind).
What's more, you'll find its not just your blog content that is going to increase in ranks but you will also start seeing traffic increases for your other pages as well. That's because your blog posts will link back to your primary services, and we will link back to your primary services from your guest posts too!
How To Kick Off A Conversation?
If you fancy a no obligation conversation about this service, please email us at gingermarketingweb@gmail.com! Send us over your site and your core goals and then we can take a look and let you know if we think this is a good fit for your business. Remember, we will only take you onboard if we think we can get your great results!!