I help holistic & mental health business owners grow their business through Digital Marketing.
I've applied everything I've learnt working for brands from multiple industries such as Moneysavingexpert, HostelBookers [brought out by Hostelworld], Rover.com, Zizoo.com, Chronoexpert.com and hundreds of other brands over the last 10 years into creating the newest version of Ginger Marketing which is here to serve the holistic & mental health community 100%.
Throughout my adult life I've always felt like I was living two lives. One, which was my career in Digital Marketing & SEO, and the other which has been my spiritual path and healing journey, which has led me to learn Ashtanga & Hatha yoga, different forms of meditation, to train as a mindfulness teacher, to learn about nutrition and plant based eating, to learn about sound healing through instrument and singing, to learn about using crystals and tarot and then last year getting my Reiki attuntement.
I've moved through so many healing modalities over the last 10 years and of course I am not an expert in them all, but, most of these techniques have become integrated into my normal life so that the person I am now is totally transformed from the person I was before I went to that first yoga class in London all those years ago.
I've always wondered, why am I moving through all of these different modalities? Why is it that I feel intuitivly that I'm meant to keep going with my Digital Marketing and SEO alongside this journey and not become a full time healer and specialise in one area at this time.
It took the pandemic and me completly jumping ship away from my old Digital Marketing business into Support Work within adult disability to finally help me see the path forward....
About 6 months before the pandemic I had just moved to Scotland after a terrible breakup and was lucky enough to buy my first place, a small flat just outside of Edinburgh.
I felt instantly at home as soon as I saw it.
I had found a home, in a land I felt rooted and connected too, something I hadn't experienced since early childhood. But I was feeling so restless about my job. I didn't feel called to work with the brands I was working with, my heart wasn't in the business I had created.
For a long time I had been thinking about moving into mental health, I started to wonder if I had just been ignoring these urges, perhaps it wasn't my intuition telling my too go down these two paths, perhaps I had been listening to fear instead, so I decided to jump ship and change direction (during the pandemic which required even more faith than usual).
I applied to study a Conversion Masters in Psychology, to kickstart my move into this new field. And I wanted to gain experience in mental health, so I decided to start an entry level job so that I could gain first hand experience and became a Support Worker in adult disability whilst I studied.
This is what I did throughout the pandemic and in the aftermath, I worked as a Support Worker and studied my Masters, not enough time to even begin to explain how wonderful, difficult, challenging yet magical this experience was.
What is important right now is that it lead me to connect even further with my path forward. At first through necessity! Support Workers don't get paid well (which is a disgrace!! But not the time for that now), and I thought, why don't I just see if I can do some freelance work for some mental health or mindfulness brands, now that I've got some experience in this area I might be able to get some extra work.
And within weeks of this thought I landed my first freelancing job, Digital PR & Copywriting for Harmonicbreathing.com, who create meditation music.
Working on this project suddenly opened my eyes! I loved working on this project, I loved that I could provide so much value in terms of my skills & also topic knowledge and I loved that through my work I was enabling more light to enter the world.
Finally all of the dots connected.
My intution had been guiding me all along to this very place, where the two paths I had been going down could merge into one.
This is the story of how Ginger Marketing 2.0 has been born. I'm so excited to have you here as part of this journey and I hope that I can help your business to grow and spread more light, love & wellbeing in the world.
I'm here to service holistic & mental health business owners, whether they are just starting out and needing to get their first customers, or are more experienced & wanting to grow further.
There is a ton of free content on the blog and in the Facebook group to get you started. There is also the chance to have an interview and appear on the blog and in the group, to introduce your business and share your services with the community.
If you want additional support from me please check out my SEO Coach program, SEO service as well as my One Off and Biz Support offerings linked in the top navigation bar.
Thanks for being here!
Cheryl X
I've applied everything I've learnt working for brands from multiple industries such as Moneysavingexpert, HostelBookers [brought out by Hostelworld], Rover.com, Zizoo.com, Chronoexpert.com and hundreds of other brands over the last 10 years into creating the newest version of Ginger Marketing which is here to serve the holistic & mental health community 100%.
Throughout my adult life I've always felt like I was living two lives. One, which was my career in Digital Marketing & SEO, and the other which has been my spiritual path and healing journey, which has led me to learn Ashtanga & Hatha yoga, different forms of meditation, to train as a mindfulness teacher, to learn about nutrition and plant based eating, to learn about sound healing through instrument and singing, to learn about using crystals and tarot and then last year getting my Reiki attuntement.
I've moved through so many healing modalities over the last 10 years and of course I am not an expert in them all, but, most of these techniques have become integrated into my normal life so that the person I am now is totally transformed from the person I was before I went to that first yoga class in London all those years ago.
I've always wondered, why am I moving through all of these different modalities? Why is it that I feel intuitivly that I'm meant to keep going with my Digital Marketing and SEO alongside this journey and not become a full time healer and specialise in one area at this time.
It took the pandemic and me completly jumping ship away from my old Digital Marketing business into Support Work within adult disability to finally help me see the path forward....
About 6 months before the pandemic I had just moved to Scotland after a terrible breakup and was lucky enough to buy my first place, a small flat just outside of Edinburgh.
I felt instantly at home as soon as I saw it.
I had found a home, in a land I felt rooted and connected too, something I hadn't experienced since early childhood. But I was feeling so restless about my job. I didn't feel called to work with the brands I was working with, my heart wasn't in the business I had created.
For a long time I had been thinking about moving into mental health, I started to wonder if I had just been ignoring these urges, perhaps it wasn't my intuition telling my too go down these two paths, perhaps I had been listening to fear instead, so I decided to jump ship and change direction (during the pandemic which required even more faith than usual).
I applied to study a Conversion Masters in Psychology, to kickstart my move into this new field. And I wanted to gain experience in mental health, so I decided to start an entry level job so that I could gain first hand experience and became a Support Worker in adult disability whilst I studied.
This is what I did throughout the pandemic and in the aftermath, I worked as a Support Worker and studied my Masters, not enough time to even begin to explain how wonderful, difficult, challenging yet magical this experience was.
What is important right now is that it lead me to connect even further with my path forward. At first through necessity! Support Workers don't get paid well (which is a disgrace!! But not the time for that now), and I thought, why don't I just see if I can do some freelance work for some mental health or mindfulness brands, now that I've got some experience in this area I might be able to get some extra work.
And within weeks of this thought I landed my first freelancing job, Digital PR & Copywriting for Harmonicbreathing.com, who create meditation music.
Working on this project suddenly opened my eyes! I loved working on this project, I loved that I could provide so much value in terms of my skills & also topic knowledge and I loved that through my work I was enabling more light to enter the world.
Finally all of the dots connected.
My intution had been guiding me all along to this very place, where the two paths I had been going down could merge into one.
This is the story of how Ginger Marketing 2.0 has been born. I'm so excited to have you here as part of this journey and I hope that I can help your business to grow and spread more light, love & wellbeing in the world.
I'm here to service holistic & mental health business owners, whether they are just starting out and needing to get their first customers, or are more experienced & wanting to grow further.
There is a ton of free content on the blog and in the Facebook group to get you started. There is also the chance to have an interview and appear on the blog and in the group, to introduce your business and share your services with the community.
If you want additional support from me please check out my SEO Coach program, SEO service as well as my One Off and Biz Support offerings linked in the top navigation bar.
Thanks for being here!
Cheryl X