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1. Quality Content
For any business to be considered relevant in the marketing world today, it goes without saying that it has to feature a blog on its website. A blog in simple terms is a regularly updated website written in a conversational style. Does this mean that you should just feature or have any article on your blog for it to be optimized? Absolutely not! Most bloggers and business owners tend to focus on the quantity and overlook the quality of content of the posts published on their sites. Many people tend to think that for your site to be optimized for the search engines, you just have to publish content regularly. This is not wrong and it is not right either. What matters is the quality of the content being published. We should maintain high standards for the posts published on our blogs. As it is often said content is king but in all honesty, quality content is king. Therefore, the content in all your blog posts should be comprehensive, be of appropriate length and use the correct format for your blog.
2. Mobile Optimization Of Your Website
Mobile optimization is the process of ensuring that your site/blog is user-friendly and can be accessed with ease by people who visit your site using a mobile phone. A recent report from Hitwise showed almost 60% of the internet searches are carried out through mobile phones. It is important to note that most sites are not responsive to mobile phones in spite of the fact that majority of online users access the internet using their mobile phones. For instance, when I think about myself I only use my laptop for work, most of the times I use my phone to access the internet and at times(most times) I have found myself not able to view or access some of my favorite sites using my phone. Is your site mobile optimised? Why not run it through this quick checker from Google Simply replace the Ginger Marketing Url for your own and refresh the page to get your results!
3. Fix Broken Links
We have all experienced this at some point in our lives. You come across a very interesting blog title one the web, the topic catches your attention… you save the link to the post so that you can read at a more convenient time for those of us who have toddlers, you ensure that they are nicely tucked in bed so the chances of getting distracted are very minimal, almost non existent. You then open the link, but you, unfortunately, get the error 404 message. Man its annoying!!!! I'm sure you can relate! Most people who experience this will dread visiting your website if at all, they ever think of it again. It is absolutely important to ensure that all the internal and external links on your site are working as intended. Most preferably, the links should open a new tab or window to ensure that your website visitors who may not be done going through your page remain on the page while scanning through the other pages on the website. Proper and well-done links improve the ranking of website pages, ease the site’s navigation and most importantly add value to the site’s visitors. If you use Weebly we have written a post to help you Fix Broken Links check it out it is very easy to do and will improve your site usability + your SEO.
4. Improve Your Site’s Speed
A slow website is very bad for business. Time is a very valuable resource in business and time wasted is never recovered. It is important to closely observe and improve your site’s speed. If your site is slow, chances are that you will lose your visitors/customers to your competitors especially if you offer the same goods or services. Online tools like Google’s Page Speed Test help measure your site’s speed and your rank in terms of speed as compared to your competitors. Check out this post for step by step instructions for checking your site speed. Time is money, and for every second you delay you lose a dime. 5. Repurpose And Promote Your Old Content Repurposing your old content simply means updating the old content. When it comes to repurposing your content you do not just go for any content in your “archives”… you simply go for the very best. The one that earned you more traffic, the one that made your website trend on social media the one that people are still interested in and will still be in a few years to come…the evergreen content. You can repurpose old content in so many ways. Some of the ways include; creating podcasts or videos in these podcasts you discuss the same topic, sharing sections of the post on your social media pages. As discussed above, we repurpose the old content different ways apart but these ways do not include copying and pasting the same information as this can get you penalized by Google. This is bad as it causes a drop on your SEO instead of an increase. There are different strategies that can be used for SEO, different people use different strategies depending on their sites, however, it is advisable to conduct a thorough research on what strategy would work best for your business. P.s. No strategy was underestimated in the research and writing of this post Speedy Recap!
This post was proofread by Grammarly*
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We are super excited to share this guest post from Gina Caro at Gypsy Soul today. We reached out to Gina specifically to see if she could share some of her insight on formatting blog posts because we've had fantastic feedback from clients about the work she has done for us!
Gina Caro is an award-winning blogger, freelance writer & editor for Mumsnet Devon. She currently lives in Devon with her partner, two kids and a crazy dog. She runs two blogs Gypsy Soul. A bohemian lifestyle and simple living blog & Water Gypsy A travel, lifestyle & family blog. Over to Gina! There is no doubt that running your own blog takes a lot of time and effort. To start with you need to think of ideas for content. Then there's the writing and sometimes researching involved for the post. The next step is to get people to actually read it. One thing that can make or break whether a person sticks around to read your blog is how you format your post. Here are 10 tips for formatting your blog post. Use Subheadings Subheadings are great for breaking up your post into more manageable chunks. People these days are short on time, they want information fast. If they're confronted with a big block of text they are likely to skip your post for someone else's. Use your subheadings to break up your writing. Readers should be able to to get an idea of what your post includes by your sub headings. As a general rule headings work in the following way...
Using Bullet Points & Numbered Lists
Another good way to break up your text is by using bullet points and number list. These are great for skim readers as they can take in the information in short bursts. Length of Paragraphs It's good practice to keep your sentences short. Use the white space to your advantage. If you struggle with this then try the Hemingway App. It's free to download and highlights where your sentences are hard to read. Alignment of Text How you present your text is also very important. You should always align your text to the left or justify it. Font Style & Colour The font style should be easy to read and not too small. It's best to avoid script fonts as these can be difficult to read. The font colour is another important factor to consider. The most common set up is black text on a white background. If you want to add some colour to your text you can always colour your sub headings.
Font Size
The size of your font is also an important factor in formatting your post. If the font is too small some readers may not be able to see it. Highlight Important Text in BoldIf you have a particular point or message then highlighting text in bold makes it stand out from the rest. Grammar To avoid the grammar police make sure your spellings and punctuation are correct. There are various apps and programs that can help you with this. One that is particularly good is Grammarly. Keep Columns Short Some blog themes have wide content columns. This can put readers off. To rectify this either choose a new blog theme or adjust your column width. Generally, 80 characters or less is ideal. Images It's good practice to include images within your blog posts. Not only does it help to break up text but it adds a visual element to your post. All your images should be good quality and as big as possible for your blog theme. Try to have at least one image per post. It's always best to use your own images or you can source royalty free images online. Check out sites like Pixabay and Unsplash for this. Hopefully, you have found this post useful. If it seems like a lot to remember then why not create a tick list. Use if for every post you write and tick each section as you complete it. Here's a summary for you...
As usual we'd love to know your thoughts! Have you got any tips about formatting blog posts to add?
This post was proofread by Grammarly*
* This symbol indicates an affiliate link, we only recommend products & services that we personally use ourselves & deem to be of high value.
Keyword research shows that thousands of people are researching What Is SEO Copywriting on Search Engines like Google, Yahoo! and Bing each and every month.
Content should form the base of every single SEO Strategy out there!! Without high quality content you will find it very difficult to rank your site, so it's no wonder so many of you are wanting to fully understand the topic of SEO Copywriting. Whether you are thinking about hiring an SEO Copywriter or DIYing it yourself, we will cover the basics in this post, you never know, we might even give Jeff Bezos a run for his money.
What is the definition of SEO Copywriting?
SEO Copywriting is a unique style or class of writing used on the web. It is a method of writing words and phrases so that sites rank higher on search engine terms. (You know you have “made it” in the online world when your website appears on the first page of google),
The right SEO practices increase the quality of your website by making it user-friendly and easy to navigate. Google then rewards your website with more of that lovely, free traffic!
Now that we know what SEO Copywriting is how about we move ahead with some few SEO Copywriting Tips. SEO Copywriting Tips SEO Copywriting Tip 1: Ensure that you have a short but compelling Headline The first impression is said to be the lasting impression and while a book is not to be judged by it's cover, your target audience is unlikely to be interested in the rest of the blog post if the heading is nothing but captivating. The heading should also contain the keyword for the blog post. This assures the readers that the rest of the post is about the given topic and it encourages them to continue reading the post. Top Tip: Optimise your header image for Pinterest & pin your post via Tailwind for an extra boost in traffic. SEO Copywriting Tip 2: Perfect your blog’s/ website’s aesthetics Okay, so we know this isn't strictly a copywriting tip. But copy & imagery go hand in hand! Does your blog have an instant wow factor at first sight? Beauty is said to be skin deep for humans, but in the SEO “world” beauty means results or no results. No-one wants to hang around on a post which looks outdated, messy and unattractive. You don't have long to impress your readers,make sure your blog posts look great! Use fronts which are attractive & can be read easily. Ensure the text and imagery are formatted correctly and ensure consistency. Insert catchy photos and memes where necessary and don't be afraid to show some personality! Research has proven that more than 70% of online readers scan through content instead of reading it. You will be surprised to learn that even those who forward or share content to other readers have not gone through the content themselves. A beautiful and well-formatted blog “breeds” the right audience. SEO Copywriting Tip 3: Use power words to boost conversions to your blog Power words are words which connect with your reader on an emotional level. Examples of sentences using power words: 1. Free tips for SEO Copy writing. 2. Special offer to my followers. 3. Find the top secrets that guarantee successful weight loss. Power words excite and influence readers to continue reading the blog post and take a call to action, such as sharing the post with other readers, or signing up to your email list. SEO Copywriting Tip 4: Include external links in your posts Cite sources from other trusted bloggers and websites. Often blog owners are very cagey about linking out to other resources, but in fact this can improve your SEO! Linking out to high quality sources increases the quality of the readers experience because they can easily access more information on a given topic included in the post. Just make sure you are linking to relevant and high quality sources of information. SEO Copywriting Tip 5: Strike a balance between writing content that is engaging and interesting to the readers and writing for Google. At this point, you might be wondering what writing for google means. Allow me to break it down for you in the simplest of terms. The days when SEO copywriting was all about keyword density are long gone. Avoid throwing around your keywords in your content without reason. It will effect the flow of your content and make your copy hard to understand. Google cares a lot more about user experience, Make sure you cover your topic in depth, that the reader will come away knowing exactly the answer to their question. What is SEO Copywriting all about to you? Do you have some more tips that you would love to share? Comment below and let us know. Speedy Summary!
This post was proofread by Grammarly*
* This symbol indicates an affiliate link, we only recommend products & services that we personally use ourselves & deem to be of high value.
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AuthorWritten by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise) Blog CategoriesPopular content marketing postsTotal Social Media Share Count
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“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI