Working with bloggers on collaborations is a great way to drive traffic back to your company or service. No matter what you sell, it is very likely that there are a group of bloggers out there who can help you reach your audience.
Here are 7 primary benefits of working with bloggers to promote your business.
1. Use The Power Of Leverage For Fast Results
The reason it is so powerful collaborating with other bloggers is because you have access to their audience of followers. It is very important that the audience listens & trusts the blogger you are working with. The volume of followers doesn’t matter as much as the quality of engagement that happens on the blog.
Whenever you work with a blogger with an engaged following who recommended your company you are reaching a wider audience of people who are then introduced to your product or service.
2. Cost Effective Marketing Tactic
Working with bloggers is a fairly low cost marketing activity. If you are doing it yourself the only cost will be providing whatever it is you want to provide to the blogger. And if you are DIYing it I suggest you sign up to our Guest Bloggers Wanted tool and connect with bloggers for free! It is a really easy way to collaborate with bloggers in multiple different niches at a very low cost.
If you want someone to run your blogger outreach for you then you will need to pay for this service, and the more you can afford to pay for a high quality guest posting service the better your results will be long into the future.
3. Open To Every Business
No matter what your business is blogger outreach is a useful tactic. You might adjust it differently depending on the type of business you are… for example a mostly offline business might choose to only appear in well trusted and high authority online magazines and newspapers in order to build their brand trust.
Whereas a mostly online business might decide to heavily focus on working with bloggers to drive online traffic to their site and make more online sales through increased search engine traffic.
4. More Search Engine Traffic
Collaborating with bloggers can help drive more search engine traffic back to your site. This is of course assuming you have the correct strategy in place first. Make sure you know what keywords you are targeting and what you want to be ranking for! Assuming you have this keyword plan in place the additional links that you pick up from collaborations will help your blog content & product pages to rank.
5. Grow Your Brand Trust
Research by BlogHer found that 81% of respondents to their 2012 survey said that they trust the information and advice that blogs give them and that 61% have made a purchase based on a recommendation from a blogger. Working with bloggers grows trust.
6. Grow Your Network
Everytime you collaborate with a blogger you have also introduced your company to them as well. Don’t always just think about the audience you are reaching but the person you are in direct contact with! Guest blogging and collaborations is a great way to grow your network and will start to snowball once you hit a certain number of them.
7. The Process Is Fun
Working with bloggers is fun! You are speaking with a person who has spent a lot of time and effort on their blog, growing & nurturing their audience. It is a pretty special thing when they are accepting to work with you and help promote your product or service to their audience. Enjoy the process of creating content, promoting it and seeing the results!
If you want to work with bloggers check out Guest Bloggers Wanted, our new outreach tool which helps you connect with the bloggers & influencers SUPER easily. You don't need to build long outreach lists & get lost in email. Just post your guest post title in the tool and you'll find bloggers who want to collaborate with you!
Written by Cheryl A Clarke Chief Happiness Officer & Director Of Ginger Marketing (unless stated otherwise)