If you scored more points in Category A
You are a Marketing Whiz! Well done! You spend so much time on your Marketing you must have a growing audience & lots of readers. Marketing is important for growing your blog readership and you've got this down to a tee. It could be useful for you to do some analysis on how engaged your audience is with your content. Metrics to check are average time on site & how many comments & social shares you get per post. If you are worried they are too low, then adjust your activity balance & start introducing more product based activities from Category B.
If you scored more points in Category B
WOW! You spend tons of time on making sure your blog is the best it can be! Well done! The brands you want to work with are looking for bloggers who spend lots of time on their product so you have positioned yourself well. If you have a number of comments per post & a high number of social shares then why not include that in your media kit? Companies want to know you have an audience who are paying attention! If you feel that you are spending a lot of time on product but not seeing high engagement rates then what about asking your audience what they want to read about, looking at your most popular content from the last 12 months or emailing your audience & asking them what they'd love to read more about.
You are a Marketing Whiz! Well done! You spend so much time on your Marketing you must have a growing audience & lots of readers. Marketing is important for growing your blog readership and you've got this down to a tee. It could be useful for you to do some analysis on how engaged your audience is with your content. Metrics to check are average time on site & how many comments & social shares you get per post. If you are worried they are too low, then adjust your activity balance & start introducing more product based activities from Category B.
If you scored more points in Category B
WOW! You spend tons of time on making sure your blog is the best it can be! Well done! The brands you want to work with are looking for bloggers who spend lots of time on their product so you have positioned yourself well. If you have a number of comments per post & a high number of social shares then why not include that in your media kit? Companies want to know you have an audience who are paying attention! If you feel that you are spending a lot of time on product but not seeing high engagement rates then what about asking your audience what they want to read about, looking at your most popular content from the last 12 months or emailing your audience & asking them what they'd love to read more about.
