If you are new to guest posting then the chances are you are a little bit worried about your pitch. Writing a good guest post pitch is something a lot of entrepreneurs have trouble with. But you don’t need to be concerned!
Writing a guest post pitch is actually super, super easy. And the most important bit you need to concentrate on is the first section of your pitch. Have you ever heard the saying that people make a decision about whether they like you within a few seconds of meeting you?
Well, this is the reason why your Guest Post pitch needs to start properly!
A poor few sentences and you will have lost your reader forever and you will never be able to win them back.
The only thing you need to remember when you write your guest post pitch is this:
It is not about YOU, it is about YOUR READER!
And this is the fundamental mistake that I see over and over and over and over (go on for infinity) times.
I’ve even seen professionals make this mistake.
So, you might think “Yes, yes I know that, of course I put the reader first”. But, is this an assumption on your part or are you leading with yourself?
Beginning a guest post pitch with yourself sounds like this;
I am the founder of Jess Ads, we are an Award Winning Advertising Agency who focuses on getting our client's brands noticed. We have a very active and engaged community of fans and followers with over 20,000 monthly views.
We would love to offer you a guest post titled: XXXXX, for your audience.”
The chances are you’ve lost your reader before they even get past the first sentence.
No-one cares about your business, at least, no-one cares about your business before they care about their own.
Here is what a pitch looks like with the READER FIRST:
I’ve read your post about XXX and I’d love to offer a follow-up Guest Post on the topic; XXXXXX.
I really think your audience will get a kick out of hearing a deeper look into one of the points your post discussed. In fact, I even noticed a couple of your comments touched on this topic so I’m pretty sure they’d be interested.
I am the founder of Jess Ads, we are an Award Winning Advertising Agency who focuses on getting our client's brands noticed. We have a very active and engaged community of fans and followers with over 20,000 monthly views.”
Do you see the difference?
How about these two examples, which one would you reply to?
I followed you on twitter a few weeks ago, which led me to reading that post you published about the top SEO tips for 2017, interesting article. I agree, connecting with bloggers & influencers on a regular basis should be a top priority for a small business owner focusing on SEO - well Digital Marketing in general in fact !
Intro Example 2:
I am an expert Digital Marketing Professional with over 6 years of experience working with big corporate brands and small business owners. I am the founder of a Digital Marketing Agency and we are launching a tool right now to help business owners and bloggers connect.
There is a clear winner here right!
Example 1 engages Kev instantly and builds rapor, Example 2 sounds as if you want a round of applause from him.
You can still include details about your business. You should definitely still include social proof like your community numbers, awards (if you have any), etc.
You only include that information AFTER you have your reader interested in what you have to say.
Apply this to your next pitch, come back and let us know how you get on!
Or, cut out all the fuss and order a guest post placement here >> http://www.gingermarketinghq.com/guest-blogging.html. Browse through the bloggers & influencers we have in our programme and order online! Every single blog has been vetted and approved - these are high quality bloggers with an engaged following.
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)