Keyword research shows that thousands of people are researching What Is SEO Copywriting on Search Engines like Google, Yahoo! and Bing each and every month.
Content should form the base of every single SEO Strategy out there!! Without high quality content you will find it very difficult to rank your site, so it's no wonder so many of you are wanting to fully understand the topic of SEO Copywriting.
Whether you are thinking about hiring an SEO Copywriter or DIYing it yourself, we will cover the basics in this post, you never know, we might even give Jeff Bezos a run for his money.
What is the definition of SEO Copywriting?
SEO Copywriting is a unique style or class of writing used on the web. It is a method of writing words and phrases so that sites rank higher on search engine terms. (You know you have “made it” in the online world when your website appears on the first page of google),
The right SEO practices increase the quality of your website by making it user-friendly and easy to navigate. Google then rewards your website with more of that lovely, free traffic!
Now that we know what SEO Copywriting is how about we move ahead with some few SEO Copywriting Tips.
SEO Copywriting Tips
SEO Copywriting Tip 1: Ensure that you have a short but compelling Headline
The first impression is said to be the lasting impression and while a book is not to be judged by it's cover, your target audience is unlikely to be interested in the rest of the blog post if the heading is nothing but captivating.
The heading should also contain the keyword for the blog post. This assures the readers that the rest of the post is about the given topic and it encourages them to continue reading the post.
Top Tip: Optimise your header image for Pinterest & pin your post via Tailwind for an extra boost in traffic.
SEO Copywriting Tip 2: Perfect your blog’s/ website’s aesthetics
Okay, so we know this isn't strictly a copywriting tip. But copy & imagery go hand in hand!
Does your blog have an instant wow factor at first sight?
Beauty is said to be skin deep for humans, but in the SEO “world” beauty means results or no results. No-one wants to hang around on a post which looks outdated, messy and unattractive. You don't have long to impress your readers,make sure your blog posts look great!
Use fronts which are attractive & can be read easily. Ensure the text and imagery are formatted correctly and ensure consistency.
Insert catchy photos and memes where necessary and don't be afraid to show some personality!
Research has proven that more than 70% of online readers scan through content instead of reading it. You will be surprised to learn that even those who forward or share content to other readers have not gone through the content themselves.
A beautiful and well-formatted blog “breeds” the right audience.
SEO Copywriting Tip 3: Use power words to boost conversions to your blog
Power words are words which connect with your reader on an emotional level.
Examples of sentences using power words:
1. Free tips for SEO Copy writing.
2. Special offer to my followers.
3. Find the top secrets that guarantee successful weight loss.
Power words excite and influence readers to continue reading the blog post and take a call to action, such as sharing the post with other readers, or signing up to your email list.
SEO Copywriting Tip 4: Include external links in your posts
Cite sources from other trusted bloggers and websites.
Often blog owners are very cagey about linking out to other resources, but in fact this can improve your SEO!
Linking out to high quality sources increases the quality of the readers experience because they can easily access more information on a given topic included in the post. Just make sure you are linking to relevant and high quality sources of information.
SEO Copywriting Tip 5: Strike a balance between writing content that is engaging and interesting to the readers and writing for Google.
At this point, you might be wondering what writing for google means. Allow me to break it down for you in the simplest of terms.
The days when SEO copywriting was all about keyword density are long gone.
Avoid throwing around your keywords in your content without reason. It will effect the flow of your content and make your copy hard to understand.
Google cares a lot more about user experience, Make sure you cover your topic in depth, that the reader will come away knowing exactly the answer to their question.
What is SEO Copywriting all about to you? Do you have some more tips that you would love to share? Comment below and let us know.
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Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)