 Tell us about Dovelight wellbeing, what do you help people with, how long have you been in business and where are you based.Dovelight wellbeing is a person-centred, holistic business offering counselling and therapies to support clients. Clients come to us with a variety of issues they may be struggling with at that time such as bereavement, depression, trauma and anxiety. Counselling and therapies can also help with coping with life’s downs, allowing people to move forward positively. We also run workshops and classes, offering meditation and Alexander Technique among many others. We are based on Colinton Road, Edinburgh, just up from the tennis centre and have been in business for a few years now. Can you tell us, why you started Dovelight wellbeing and what led you to go down this path? At one time I worked at Stevenson College (now Edinburgh College) and more than one student approached me to ask for help/ support/ advice. I realised I needed more training to meet those needs more fully and began a person-centred counselling course at the college (with Higher Psychology), beginning my training in the field.  How does Dovelight well-being benefit your local community?Any local community can benefit from the services Dovelight offers, whether that is our one-to-one counselling and therapies or attending a workshop in one of our bespoke colourful spaces. We support and promote personal growth. What's your favourite part of running Dovelight wellbeing?My favourite part of running the business is interacting with people, either those who work here, staff or clients. I am passionate about a holistic approach to wellbeing and continue to learn from those who come to provide a service at Dovelight. What's your least favourite part of running Dovelight wellbeing? My least favourite part of running the business is dealing with finances, in particular apportioning costs for the many services we offer. If you were talking to someone who was just starting out in your field, what advice would you give them? Michelangelo said: “I am still learning.” I believe an openness to experiencing the world, connecting with people and seeing the bigger picture in situations are all vital. Positive growth and awareness of expanding as a person are also to be encouraged. Can you tell us which one or two marketing activities have brought in new clients to your business? Open days have been a successful marketing activity. They enable a full view of our lovely spaces and therapy garden which encourages potential clients. Advertising through social media has brought results also. Can you tell us which collaboration partners you are looking for, if any?Any collaborative partner would need to be in the field of wellbeing. Perhaps promoting each other’s services would be a starting point. We collaborate already with people who are hiring spaces for workshops and classes at Dovelight. Anything else you'd like to share about your Dovelight? Dovelight is quite unique in its attention to detail maximising a person’s visit to dovelight as a positive experience. We are professional yet warm and welcoming also, supporting clients on many levels. Finally, how can people get in touch with you? Can you list your website and social media channels here People can get in touch with us here:
Website: dovelight.org.uk Instagram: @dovelightwellbeing Facebook: @dovelightwellbeing
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 Tell us about English Ivy Wellness, what do you help people with, how long have you been in business and where are you based?My wellness company is called English Ivy wellness. The treatments I currently offer are Kinesiology, Bach flower therapy and Reiki. I live and work in Bristol and have a clinic in both Bristol and Bath. I have been open for business for 6 months. Even though I am based in Bristol, all of these treatments are available as online options, which allows me to treat people anywhere in the country. Kinesiology: This comprehensive and holistic therapy incorporates traditional eastern and modern western techniques. The integration of both traditions allows us to assess and improve health in all areas by treating the root causes of the problems, not just the symptoms. Kinesiology uses muscle testing to detect imbalances in the body that can lead to illness. If someone is mentally upset, chemically out of balance, structurally out of line or their energies are disturbed the muscle will be unable to fully function. As all aspects of the body are continually communicating with each other, it is impossible to affect one part of the body/mind without the whole also being affected in some way. Kinesiology restores imbalances in the body by reducing the effects that stress has on the body, eliminating contaminated chemicals and pollutants, and releasing blocked energy, all of which have a negative impact on the body by making the body less efficient. Using a wonderful variety of therapeutic tools, all of which are non-invasive, we are able to work on these imbalances, providing positive input, to bring about a beneficial effect . By restoring balance the body’s natural ability to heal itself is enhanced. These are just some of the ailments that Kinesiology can help with:
Bach Flower Therapy:Whilst kinesiology looks at our bodies as a whole and uses the Bach flower remedies as a useful tool when looking at emotional imbalances, the Bach Flower remedies can be used as a stand-alone treatment. They are sensitively prepared from the flowers of plants and trees found in the English countryside and are produced using two very simple methods. The delicate flower heads of species, such as the honeysuckle, are carefully removed and floated in a bowl filled with water and left in the sunlight for several hours. Other tougher or woodier plants like Elm are placed in boiling water for half an hour. The resulting liquid is then filtered and mixed 50/50 with Brandy to create the mother tincture. It is then diluted with Brandy further to create the single remedy stock bottles. As Bach Flower Remedies are made from natural ingredients and simply made, they are a natural method of healing and completely safe for humans, animals and plants alike. The remedies work by gently restoring the balance between the mind and body by casting out negative emotions. Dr Bach believed that our thoughts, feelings and our beliefs can have direct physical consequences. Our body's natural state is one of happiness and its desire to return to its natural state when things are out of balance. The remedies allow peace and happiness to return so the body is free to heal itself at difficult and vulnerable times. And redefine who we really are. They help people to process events and gain clarity. It is a complimentary medicine and can therefore be used in conjunction with any other medication or treatment. It will neither interfere with other treatments or medication nor be interfered with by them and is non habit forming.  Can you tell us, why you started English Ivy Wellness and what led you to go down this path?I started my business after reaching out to another local Kinesiologist when my daughter was diagnosed with ME/CFS. The transformation was remarkable and I was determined to find out more and that's when I embarked on my journey to becoming a qualified practitioner. I have since added Bach Flower therapy and Reiki to my list of treatments as they both compliment what I do as a kinesiologist. How does your business benefit your local community? The local community has benefited greatly having these treatments on their doorstep and gives those that have lost faith in finding out the root cause of their illnesses a glimmer of hope. People who have been struggling with their health and been told they can’t find out what is causing their symptoms. I am also hoping in the future to be able to give back to the community by working closely with local charities and schools to help young girls and women of all ages and young people with mental health issues by offering my services and much needed workshops. What's your favourite part of running English Ivy Wellness Being my own boss and looking after my own schedule and diary. What's your least favourite part of running English Ivy WellnessNavigating social media and getting noticed. If you were talking to someone who was just starting out in your field, what advice would you give them? Do not try to run before you can walk. Take your time and plan. You can't do everything at once and make sure you have a work life balance. Burning out is the last thing you want or need. Your hard work will pay off. Can you tell us which one or two marketing activities have brought in new clients to your business? In the wellness business the type of treatments I offer are holistic and unfortunately not very well known. I have offered free taster sessions to allow people to discover for themselves exactly what Kinesiology is and how it works. Then offered a discount if they book a full session. Can you tell us which collaboration partners you are looking for, if any, what are you trying to promote at the moment and who could you partner with to promote something of theirs too. A lot of useful information I provide to my clients after treatment is usually around food, exercise, reducing their stress levels, reducing the amount of chemical exposure etc. that they have. Therefore, I will recommend mediation classes or apps that they can use to reduce their stress and relax more. Also companies that sell organic products with no harsh chemicals or ingredients. Where to buy organic food locally etc.. I am hoping to work more closely with GP’s and functional medicine practitioners and be an option for social prescribing. Anything else you'd like to share about your business? Only that I am passionate about what I do and helping people to feel better and live the life they deserve. Finally, how can people get in touch with you? Can you list your website and social media channels here
 With more than 700,000 professionals subscribed to the Help a Reporter Out (HARO) service at any given time, it’s no wonder that reporters and journalists frequently use Haro for story ideas. In fact, most PR pros recognize the value of this trusted source in their everyday work. But its not just for PR Pros, Haro is a really great source for small business owners. Journalists respond really well to small business owners reaching out and prefer to speak directly to the source rather than a PR or Marketing person. So, as a small business owner you actually have a massive advantage if you can learn how to pitch yourself. What is HARO? HARO stands for “Help a Reporter Out.” It’s a free service that connects journalists who are looking for sources or experts to interview with members of the public who have expertise or experience that would be relevant and helpful to the journalist’s story. HARO members can sign up to receive emails from the service at different intervals throughout the day and week, allowing them to tailor their participation to the needs of their work schedule. HARO members can then respond to the emails they receive whenever they have expertise that could be helpful to journalists. HARO is a resource that journalists frequently use as a means to find experts and sources for interviews, which also means that it’s a great way for you to get your name or a service or product in front of a journalist. Getting a link through HARO is often the holy grail of SEO because these links are super powerful. If you get a linn from Time, BBC, New York Times, The Telegraph, that's extremley good for your search engine traffic and of course provides additional credibility as you can add a SEEN IN section to your homepage. Don't think its possible? It totally is!! Here are a few tips to help you land those high value links and coverage.  Know your audience before pitching One of the most critical aspects of pitching to a journalist is knowing a little bit about the publications or media outlets you are pitching too. You have to be able to take a step back from the situation and try to understand the journalist’s frame of mind. Why are they writing this article? What angle are they going for and how can you pitch your expertise in a way they will want to publish it. The best way to find out information about the publication is to do some research. You can start with what’s on the publication’s website. From there, you can start researching the writers who have written for this publication in the past. You can start to get a sense of what kind of articles they write and what their general themes are. If you can, try to find out what type of pitches they prefer. Sometimes, the Journalists don't publish which publication they are writing for since they are freelance. In this case you will just need to pitch your expertise inline with the subject they are talking about in the best way possible. Don’t go generic – be strategic Once you’ve done all the necessary research, put yourself in the shoes of the journalist. Ask yourself why they are writing the article. What are they trying to accomplish with the article? What are they trying to solve? Where are they trying to direct their readers’ attention? What do they want to see as a result of their article? As I've already mentioned earlier, you want to make sure that your pitch is not generic. You want to make the pitch specific to the journalist and the publication that you are targeting. For example, say you are pitching a travel magazine about a trip you took to Italy. Your pitch might sound something like, “I took a trip to Italy last year and I can’t stop thinking about it. I want to write about my experience for your readers.” This generic pitch may or may not be accepted. However, if you change your pitch to something like this, “I took a trip to Italy last year and can’t stop thinking about it because I discovered an amazing new gelato flavor that I have yet to find in the United States. I want to write about my experience for your readers who love Italian food and culture as much as I do.” This is something specific they can use. Have a compelling hook We all know what a hook is in the world of marketing – it’s that one thing that gets readers to pause, take notice, and ultimately buy what you’re selling. In the world of journalism, the hook is the same thing – it’s the one thing that gets a journalist to write about you. The best way to do this is to keep it simple. You don’t need to write a novel about your life and what you’ve done. You just need to get your name and who you are out there. Try to keep your pitch under 100 words. Again, you want to target the journalist and you want to make your pitch as specific as possible. Ask yourself, “What makes this story unique?” and “What is so interesting about this story or person that would make others want to read about them?”  Provide strong, quality information
It all comes down to the quality of information you provide the journalist. Be sure that you are pitching to journalists who actually need your services or products. The best way to do this is to look at the article the journalist has written and ask yourself, “If I were writing this article, would I need this information?” If you can say yes, then it’s likely a journalist will also need your information. Again, you also have to make sure that you are providing quality information. If you’re pitching a quote or statement, make sure that it is error free. There should be no errors or issues with the text. It should be easy to read and follow. Make sure that it is specific to the topic and is not general. You want to make it as simple as possible for the journalist to copy and paste what you've sent them. Conclusion There are many ways to use HARO for press and media coverage, I hope some of these tips have helped. Whilst HARO pitching is very competitive, as you can imagine there are lots of other business owners wanting the journalists attention, it is worth the time. Landing a mention from one of these top publications can do absolute wonders for your search engine traffic even if you are targeting local clients, in fact especially so since your keywords are likely to be much less competitive that a larger business who is going for head terms. A keyword like Reiki in Manchester is much easier to rank for than Reiki Session or Reiki Healing for example. So sign up to HARO and have a go!! The only way to start getting some results is to start taking action and giving it a go. |
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“Smile, breathe and go slowly.” — Thich Nhat Hanh
Office Address: 119D High Street, Linlithgow, West Lothian, EH497EJ
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Email: Consultant@gingermarketinghq.com
“Smile, breathe and go slowly.” — Thich Nhat Hanh
Office Address: 119D High Street, Linlithgow, West Lothian, EH497EJ
Phone: 07864341324
Email: Consultant@gingermarketinghq.com