Recent data has shown that 17% of brands create, publish and promote more than five pieces of content each week – and there’s no way to do that single-handedly, so here are our top 25 tools to help you create and promote better content for your business.
1. Pixabay offers copyright-free images, as well as the option to tip the image creators voluntarily. This is great for making blog posts really pop and for adding eye-catching images to your content, without spending loads on graphic design or subscription-based image sites.
2. Small SEO Tools – This site has loads of free and simple-to-use content tools, including a plagiarism checker, grammar checker, keyword positioning tools and more. Some of the tools are limited when using the free version, but with a 1,000-word limit on the plagiarism checker, it shouldn’t be too much of a hindrance.
3. Grammarly – An instant grammar and spelling checker available as an extension for most web browsers, which offers spelling and grammar suggestions as you type text in any website, including social media platforms.
4. Blog Post Templates – HubSpot has five free blog post templates available to download to inspire your marketing activities and help you to craft engaging blog posts.
5. Hemingway App – This app analyses content for readability and offers ways to make content more
accessible and engaging. By making content simpler to read, you will see higher conversions and click-throughs.
6. Infogram – Create engaging infographics in minutes without any graphic design experience.
7. Google Keyword Planner is perhaps the most obvious tool for finding relevant keywords, suggesting long-tail keywords and providing data on the competition surrounding them.
8. BuzzSumo – A great tool allowing content creators to find top content for specific keywords and industries to see what everyone else is talking about, this allows you to see what information everyone else in your industry is peddling, then make it your own.
9. Ahref Content Explorer – Find the most shared content for keywords, subjects and topic across social media sites, then add your own spin on it and bring those readers to your website.
10. Quora – In-depth answers to questions, personal anecdotes and expert opinions in the form of a Q&A forum – easy to get lost in for hours, but essential for adding authority to your content.
11. Google Trends shows the latest stories, news and media being shared and read across the internet. This can be used as a general search tool, but also offers more specific results when keywords are entered.
12. The Blog Topic Generator by HubSpot takes three keywords of your choice and generates 5 blog titles using them – it can be a bit hit-and-miss when it comes to grammar and some of the results are hilarious to read, but it is great for giving you inspiration for blog post titles.
13. Forums, such as Reddit, which calls itself ‘the front page of the internet’ are great for finding the latest information and customer-led interests surrounding particular topics. The site is divided into ‘subreddits’ and there’s one for almost any subject you can think of.
14. Your own company’s feedback – if your customers and readers are always asking the same questions, maybe that’s the subject you need to address next. Even an FAQ can be a great piece of content if enough people are interested in the answers. Another use is a ‘behind-the-scenes’ piece offering insight into the company or processes.
15. ‘Now Trending’ sections on social media are often the first place popular topics can be seen. Scan the ‘trending’ sections on Facebook and Twitter to see what everyone is talking about, then add your own angle to the discussion.
Managing the Process
16. Social Oomph – This is a social media automation platform which allows you to schedule when your content is published and the tags used to identify your posts. This is great for companies with limited staff who want to save time but still have a social media presence.
17. Outbrain – Outbrain scans the web to find topics, stories and media related to your content, then displays links to your content alongside in a native way – this entices people who have already shown an interest in similar topics to view your content, automating your content promotion.
18. Word2cleanHTML – The ideal blogging tool, this site converts text written and formatted in Microsoft Word to a clean HTML script, saving you time when it comes to publishing and fixing those small formatting errors.
19. Hootsuite is another social media automation platform, which offers the ability to see all social media streams simultaneously and schedule times and dates for publishing content – another time saver.
20. Your company website’s content management system – if you have not yet installed content management, take a look at g2crowd’s recommended software.
21. Zapty is an online platform with tools to organise teams and individuals working on a project – this is great for keeping freelancers informed, updated and confident in their role within your company.
22. There are numerous sites offering experienced freelancers, content creators, copywriters and graphic designers, such as People Per Hour, UpWork and Content Gather.
23. Content writing agencies are another option, and a long-term relationship with either an individual freelancer or committed agency will lead to exceptional content with a deep understanding of your business as a foundation.
24. Content sharing and collaborating platforms including Google Docs and DropBox are free and offer the opportunity to work with creators, freelancers and agencies to create perfect content suited to your needs in one place – it’s also great for backing up content so that technology can’t lose it.
25. Stand Up Mail is a simple interface which sends an email to collaborators or freelancers each day to remind them of their tasks, it then offers them the opportunity to write a simple list of completed tasks which are sent back to the team leader – a super-simple progress management tool.
Did we miss your favourite tool? Let us know in the comments what platform has been the key ingredient in your content marketing strategy!
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)
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