 Tell us all about Liberated SoulAs a Soul Realignment Practitioner, I specialise in helping my clients to understand how they can joyfully embody their Soul’s higher purpose within their human experience by reconnecting with their deeper truth, unlocking the gifts and talents of their Divine Soul Blueprint, clearing limiting karmic blocks and manifesting their soul-inspired goals with clear intention. This work is based on an Akashic record reading and energy clearing process. It provides clear insight into how energy blocks have been created through past choices and practical understanding as to how these blocks can be cleared in order to reconnect with one’s spiritual power and create the soul-led results that are desired in any area of life. I have had the pleasure of doing this work since 2013 and my business, Liberated Soul, was officially set up in 2014. I’m based in Northumberland in the UK, where I also practice and teach Reiki healing. However, Soul Realignment sessions and my Akashic record readings are done remotely via phone, so I am luckily able to work with clients all over the world. Special offer for Ginger Marketing Readers & FB Community10% off any of my Akashic Soul readings or Soul Realignment sessions. Please just get in touch via the ‘Free Consultation’ button on my webpage and leave your details and I will email you personally within 24 hours to arrange the discount. For people local to me (in Northumberland, UK) I’m also happy to offer 10% off all of my in-person Reiki healing sessions and Reiki Training. CLICK HERE TO CLAIM  Can you tell us, why you started Liberated Soul, what led you to go down this path?My own spiritual awakening was triggered back in 2005 with the unexpected loss of both of my parents when I was just eighteen. They passed away within a year of each other after suffering complications from chronic disease that came on very suddenly. This unanticipated and traumatic experience of finding myself orphaned at a young age was the catalyst that initiated my own healing journey and sparked my desire to understand the deeper workings of life, my higher purpose and how I could reconnect with my inner peace and wellbeing after going through years of PTSD, crippling anxiety and depression. I spent many years studying in the holistic healing arts, including herbalism, energy healing, sound and crystal healing, psychic development and Usui Reiki to Master Teacher level. Reiki healing and Soul Realignment in particular played a significant part in my personal healing journey and I ultimately found that by reconnecting with my deeper truth and higher consciousness I was able to make empowering shifts in my life. I now see that the painful experiences I went through held a precious gift; the opportunity to find my own holistic healing path that led to a reconnection with my soul purpose. The therapy work I do is based on a combination of holistic and spiritual principles of health and wellness and is focussed on healing at the multidimensional level of being; incorporating body, mind and spirit as one.  How does Liberated Soul benefit your local community?With a dedicated healing space in my back garden, I’ve had the pleasure of doing Reiki healing sessions, sound and crystal healing, Usui Reiki training and Soul readings for a good number of people in my local community in Northumberland. I absolutely love to see the positive transformation following a healing session and I feel immense gratitude at the wonderful feedback that I receive (I often hear, “I feel amazing!” following a session) which tells me that this work provides my clients with an empowering reconnection to their wellbeing, inner peace and inspiration. What's your favourite part of running Liberated Soul?My favourite aspect of my business is definitely connecting with my clients and seeing the positive transformation that they experience. Also, it’s such a positive feeling doing work that lights me up and knowing that my work is aligned with my soul purpose and is a reflection of my authentic truth. And, your least favourite?To be entirely honest, I’m not particularly fond of some of the more administrative aspects of running a business, such as completing my tax return! I understand the necessity of it, I just don’t enjoy it!  If you were talking to someone who was just starting out in your field, what advice would you give them?Self knowledge is one of the most valuable assets in life and business. Get clear on who you are; your purpose and your unique WHY and build your business around those core truths. It’s far easier to stay committed to building your business from a place of alignment, authenticity and inspiration rather than doing what you think you ‘should’ do. Which one or two marketing activities have brought in new clients to your business?Joining local (or relevant) Facebook groups and promoting my offerings in there - if allowed, and sparingly - has gotten me new leads and clients. I love to work with moon phases to optimise the energetic potency behind my offerings, so I post my promotional material just after the New Moon each month. Also, I’m very lucky to get a lot of work from client referrals. Who could you collaborate or partner with in the future to grow your business?I’m currently focussed on promoting Soul Realignment and my Akashic record readings at the moment, which are done remotely. I feel I would be a good fit to partner with someone who also works online and specialises in holistic healing modalities, or spiritual development. I use a lot of crystals and essential oils in my Reiki healing practice too, so I could possibly recommend such products to my local clients. [pssst, if you are reading and this fits your business, Emma is open to an email or message to discuss] How can people get in touch with you? Can you list your website and social media channels hereYou can find out more about Soul Realignment and book a FREE, no-obligation consultation on my webpage:
https://liberateyoursoul.lpages.co/soul-realignment/ My social media channels are: https://www.instagram.com/soul_therapy_with_emma/ www.facebook.com/soultherapynewcastle
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 If you're a yoga teacher, there's no better time than the present to grow your business and expand your brand. As the demand for yoga continues to grow, so does the opportunity for teachers to build a profitable side, or even full time business. First off, it's important to remember that its completely normal to struggle with filling classes as a new yoga teacher. It is easy to think that growing a business will happen quickly and without effort based on the information online. However (and I know this from direct experience!) growing a business takes time. As much as I've learnt that it takes time, I have also learnt that businesses do grow. As long as you have some patience, and consistently put in the effort to market your yoga business, your classes will fill up. Start small, stay consistent and keep going. Your dreams of becoming a yoga teacher will become a reality. 1. Network and advertise locallyIf you want to grow your yoga business, you first need to know your customer. One of the best ways to understand your target market and create a product that resonates with your customers is by networking with other yoga teachers in your area. This can be done through in-person meetups, online forums, or social media groups. By getting to know your local market, you can identify your ideal customer, discover what products and services they need, and figure out where your product fits in the market. Another great way to advertise locally is to purchase a few ads on yoga websites or directories relevant to your area. If you run a yoga studio but offer private yoga lessons, specify that in your ad so that you're reaching the right audience.  2. Optimise your WebsiteOne of the best methods for attracting new clients to your yoga business is through SEO. This is because clients searching for "yoga near me" or "yoga Edinburgh" are looking for local yoga classes to join. These are the type of customers it is very easy to convert because they arrive at your website looking for your service. Customers who come from Google are much more likely to turn into paying customers than customers that come from social media channels. There is one caveat to this, Facebook Groups. Facebook groups can provide a steady stream of returning and new customers as long as your group is active and has high levels of engagement. In terms of Facebook Pages, Instagram, Pinterest, Tik Tok and so on, Google is still the channel which converts the best. Start with some keyword research and optimising your service pages with the correct meta data. If you don't want to do your own SEO then we can help, check out our SEO Packages for Yoga Teachers. 3. Be Where Your Customers AreTo grow your yoga business, you need to be where your customers are. For example, if you want to attract yoga students who work full-time, you should be scheduling your social media posts after work hours. Or, if you want to attract students who are stay-at-home moms, you should schedule your posts during the day. Schedules are different for everyone, most scheduling tools offer the option to check when your audience are most active. Over time you can adjust to a schedule which works for your audience. By identifying where your yoga-seeking customers are, you can reach them and start converting more leads into customers. Get familiar with the marketing tools available on major social media platforms, such as Facebook, Instagram, and Twitter. Once you know which social media channels your customers are using, you can focus your efforts on these platforms to reach them. Make sure you're regularly posting information on your social channels to keep your audience engaged. 4. Write Guest Blog Posts Another great way to increase your online presence and visibility as an instructor is to write guest blog posts. Submit guest posts to relevant online publications and blog networks focusing on yoga, health and wellness, or fitness. When you write a guest blog post, ensure it's relevant to your target market and contains practical, actionable information that your readers can apply to their lives. Remember that writing blog posts is a great way to build your online presence because they grow your traffic in two ways. One, is the referral traffic you will recieve when the blog owner shares your post on their social media channels, as well as click through traffic from the Guest post to your website. The second is through customers coming directly to your website from Google because the links that you earn from the guest post will help your website to rank. For more advice about Guest posting check these posts; 6 Steps To Launching A Niche Guest Blogging Campaign For Female Entrepreneurs How To Write A Pitch For A Guest Post Article Forget Getting Featured On Forbes Try This Instead How Do I Find Blogs That Accept Guest Posts? [6000+ guest post opportunities inside] 5. Create a blogging habitIf you want to grow your business, a great way to do this is to start a regular blogging habit. By creating a regular blogging habit, you can establish yourself as an authority in the yoga industry. Blogging can be an incredibly rewarding part of your work life as it offers the opportunity for self expression. If you are a new teacher blogging can help you to find your voice, your passion and hone down on what is really important to you. If you don't like writing then you could express yourself through creating a youtube channel or Podcast instead. And if you don't have time for any of this start even smaller, start with a single social media channel like Instagram. Simply get used to talking about what you do, offering advice and getting comfortable with sharing your passion for yoga with the world.  6. Leverage local events to grow your businessTry to find an event in your town connected to the yoga industry. For example, if you specialize in yoga for kids, try finding a children's event to which you can market your services. If you can leverage events in your area related to yoga, you can significantly expand your reach as an instructor and grow your business. Make sure to publicize your presence at these events. Bring a few flyers or marketing materials that advertise your studio and services. Try to talk to people attending the event and offer your services. Make friends with the event organizers and get your business card into their hands. These connections can help you get more clients in the future. 7. Write an eBook or blog seriesAnother great way to grow your business is to write an eBook or launch a blog series. An eBook that teaches yoga poses or how to teach yoga would greatly assist your customers. It would also help you rank higher in search engine rankings and drive more traffic to your website because you can reach out to other website owners with this material and see if they would be interested in sharing your ebook with their audience. Once you've written your eBook, don't forget to promote it on your website and on popular ebook platforms. Be sure to post links to your eBook on your social media channels and website. You can also try to get your eBook published on major platforms such as Amazon or Barnes and Noble. Final wordsMost importantly, have patience and be realistic about how quickly your business is going to grow. This is the most important advice! All new businesses take time to grow and pick up momentum.
You can't expect new students to show up at your studio or expect them to find you online without a little bit of marketing. I hope some of these tactics can help you to grow your yoga business. If you need help filling your classes reach out and book in a free strategy session, I'd love to show you how SEO can help your yoga business grow.  Whether you are a newly trained therapist or have been practicing for some time and would like to set up a private clinic, or move online, learning how to market yourself is important. For many people marketing is not a word they like very much. It goes hand in hand with sales, it involves presenting yourself and your message, talking about your achievements and showing other people why you are the right choice for them. As a therapist, you want to help other people, to help them through some of the darkest moments of their life. To support them so that they can support themselves and go on to lead happier lives and make their own contribution to their community. This vision doesn't usually sit well with marketing, sales and business. Those words are related to capitalism, greed, to the very system that, in many cases has been the reason the people you want to help need help. So, it is very natural to not want to think about marketing and sales and the business side of healing work. I hope to show you through the blog and community another side of marketing, a side where you can use marketing to express yourself and your vision, attract your ideal clients and grow your therapy business and help more people. Local marketing & local SEO is about positioning your message in front of people that want to learn more about your services. Marketing doesn't need to be pushy and loud. With local marketing and SEO you attract your clients to you. I've given some tips below about where to start marketing yourself as a therapist. If you need any help with any of the points I offer a free local marketing & SEO strategy session. I'd love to help! Market yourself as a therapist1. Create a website that showcases your skills and experienceOne of the best ways to market yourself as a therapist is to create a website. Your website should allow people to learn more about who you are and what you do. Your website should also showcase your experience and areas of expertise. Let’s say you specialize in helping people overcome anxiety. On your website, you could have a page where you share tips and advice for dealing with anxiety, for example. You should also have a page on your website where you share your story and how you became a therapist. Clients want to know the story behind the therapist, and they will likely appreciate hearing about your journey. Your website is a great place to showcase your credentials and education. If you have a speciality or certification, you can list it on your site. Don't be shy about sharing your expertise. When you create your website it is a good idea to get some advice about local SEO to ensure that your website can not only showcase what you do, but also attract the right clients. With local SEO you can bring in local clients searching for therapy in your area. These people already know they want to hire a therapist and with a bit of SEO you can ensure your service is there to provide the solution.  2. Build an Online PresenceAn online presence is vital for marketing yourself as a therapist, but it’s also essential to build your brand as an authority in your field. You can start creating an online presence through blogging, using social media and writing content for other blogs that have a larger audience than your own. A good content marketing strategy will be able to inform and engage your audience so that they can get to trust you and want to work with you in the future. My advice is to pick one social media channel and start growing that first; once you have one social media channel growing and bringing in traffic, you can move on to another.  3. Offer Free ContentOne of the best ways to get your name out there is to offer free content. You can create your own blog and publish articles or join and engage in online communities. It would help if you also considered offering free content on your website via your blog or even a short ebook. Many of the therapists that I have worked with in the past are also very creative, if you are also creative then sharing free content is a great way to express that side of your personality. You might be a great writer, a great photographer or a great public speaker. Whichever way you prefer to express yourself your content marketing strategy can fit around that. There are so many options now for sharing creative work online and it can be a very empowering step to take. As you begin to share your voice and your message with a wider audience you will also find yourself growing creatively and becoming more empowered in the process. Using keyword research as a tool to find out the questions people have about your service or area of expertise is a valuable way of coming up with ideas for content. There's a great post here about long tail keyword research you could have a read through. You can also check out this free keyword tool and just have a bit of a play around. Type in the location of the town you live in and see what people are searching for in your area as a bit of fun!  4. Take part in panel discussions and speaker eventsAnother way to market yourself and your brand is to participate in panel discussions and speaker events. You can use your name to become more recognizable by being active in your local community. By participating in panel discussions and speaker events, you will have the opportunity to become an expert in your field. You can then share that expertise with others, including those interested in hiring a therapist. You can look online or in your local area to see what events you can participate in. You can attend events related to your field or look for events where you can help share your expertise in a related field. Many people appreciate experts who are willing to share their knowledge. 5. NetworkingFinally, you can market yourself as a therapist by actively networking with people. You can meet other therapists and counsellors in your area or reach out to your peers online. You may want to consider joining your local therapy association. Not only will you be able to meet other therapists in your area, but you can also attend seminars and training events. You can also join networking events such as small business networking or wellness or health networking events. This will allow you to make connections with business owners who you could collaborate with as they have a similar audience but are not offering the same service. Collaboration and partnership is a really great way to grow your business more quickly. There are lots of other businesses that already have a community of people who could benefit from your expertise. Think creatively about who you could approach and build relationships with to help you reach more people with your unique message.  ConclusionI hope that these tips gave you some ideas about how you can market yourself as a therapist. I'd love to hear from you in the comments, what are the specific challenges your facing right now as you set up your private practice? And how do you feel about marketing, is it something you are happy to do or do you find it something you want to avoid? Lets start a conversation! |
AuthorWritten by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise) Blog CategoriesPopular content marketing postsTop Udemy Courses*Archives
October 2022
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Office Address: 119D High Street, Linlithgow, West Lothian, Edinburgh, EH497EJ
Who looks outside dreams, who looks inside awakes - Carl Jung
Office Address: 119D High Street, Linlithgow, West Lothian, Edinburgh, EH497EJ