GBW saves us email & relationship management headaches
As a small Content Marketing Agency the most time consuming aspect of producing guest posts for clients has to be blogger outreach.
Specifically, relationship management.
And no matter how hard we tried we never felt like we were doing it well despite the time spent. We are good at content, not at email, relationship management & negotiating & we were stuck focusing on an area we didn’t excel in which was causing our consultant a lot of headaches!
Using GBW (Guest Bloggers Wanted) meant our consultant could break down our guest post campaigns to a content level, it is then sent to a database of bloggers who pitch for content which fits their audience.
We can produce PR standard guest posts for clients at a fraction of the cost using this tool & we can shift our focus onto content creative and away from relationship management.
GBW gets me out of a spreadsheet & focusing on content creative
High quality blogger outreach is very tough to scale and is time consuming. Not only did we have to sift through bloggers, we then had to make connections with them, figure
out if there was a content fit and then negotiate and check if they fit into our campaign budget.
Managing campaigns with 10 - 15 bloggers in one go for one campaign, and then
managing more than one is a lot of work for one consultant and we were finding it difficult to execute and turn around the guest posts to a high level, within 30 days.
We wanted to spend the most amount of time possible on producing high quality & relevant content so we wanted a tool which could help us quickly find
high quality bloggers with an engaged audience.
We would not have been able to scale our business and continue to take on new clients without Guest Bloggers Wanted. The outreach process takes too much time and it would have
created a bottleneck in our business, and no doubt lose us some of our top clients.
When bloggers pitch for content it produces a better blog fit
Since using this tool we have reduced the cost of our outreach, both in time spent finding and negotiating with bloggers, and with the cost of publishing content.
We have greater flexibility & can easily mix up our content strategy between guest posts or PR pieces where the blogger will write about an experience using high quality and original photos - these PR pieces always do very well and get fantastic engagement which our clients love.
Our consultant is able to put up content and have bids from interested bloggers within 24 hours with no extra effort or time needed from her side. It takes roughly 10 - 15 minutes to go
through the bids for each piece of content and choose which blogger is the best fit based on the the SEO tools she already has access too.
When bloggers pitch for content it produces a better blog fit & reduces time spent in negotiation and following false leads.
We’ve cut our people costs by 50% using GBW
Since using Guest Bloggers Wanted we regularly have content in our campaigns which achieve over 50 comments. The blogger featured in our head image for example, Vivian was a connection we were able to make via GBW for an article about best spots in London to have tea.
She is a Japanese fashion & lifestyle blogger with a loyal following, using traditional methods of outreach we would never have known she was about to hop on a plane to London to cover this topic! We connected with her & were able to collaborate for a very low cost because it was a great fit for the type of content she was already producing.
The end result was PR quality content with very high engagement metrics & a happy client!
Engagement is a core metric for us and is something our clients are very interested in seeing as it proves that real people are on the other side reading and engaging with it and have now been introduced to their product or service.
It is no longer enough to deliver a guest post with good domain authority and traffic metrics - we always aim to deliver high engagement as well and Guest Bloggers Wanted helps us to do that.
The time spent conducting outreach, negotiating and managing the whole process has been cut by more than 50%.
*Disclaimer, Guest Bloggers Wanted is a tool which has been produced by Ginger Marketing however this Case Study accurately represents the results Ginger Marketing has achieved for their clients using it and they warmly welcome other SEO Consultants to try it out for free & see what the think! CHECK IT OUT
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)
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