We all want that viral piece of content that is going to bring in thousands of views.
But the truth is that 50% of content out there gets 8 shares or less. And even the big sites like Copyblogger and Social Media Examiner have reported they are seeing a drop in shares over time. In an analysis of over 1M articles Buzz Sumo found some surprising data.
So when it comes to getting shares and more eyeballs on content, most of us aren't doing a very good job! Lets look at a few ways we can increase shares to our content.
Create Content With A Positive & Happy Tone
I'm writing this a day after Trump was voted as President of the US, so right now there is a lot of negative sentiment being shared on social media! But most of the time, people prefer to share happy, positive and uplifting content. This is one of the reasons many charities have such a hard time raising awareness about their cause. After a hard day at work most people just want to see nice, lovely happy things.
Need some stats to back this up? A study of over 1000 of the most shared articles found that 69% of those were positive.
So you gotta believe me now. If you want to get more shares to your content, think about how you can share something with a positive and happy tone.
Schedule Tweets To Go Out Multiple Times
The average shelf life of a tweet is just half an hour, make sure you schedule it to go out multiple times. I'll be honest, right now I am not doing it enough. I share each post twice. But best practice is to share it upwards of 6 times over a week.
You can also schedule those tweets to go out well into the future. There is no proble getting eyeballs on old content as long as it's evergreen.
Perhaps you think your audience will get bored. It's very unlikely they will even see the same tweet twice! And let's face it, think about it from your perspective. If you saw your favourite blogger tweet the same post several times in a week, would you get bored and decide you no longer want to follow them?
I'm hoping your answer is hell no!
You've worked long and hard on your content and your message, and it's your duty to get it out there. The scheduling tool I am using at the moment is Hootsuite, but I also would very much like to get Meet Edgar soon. It will schedule out your posts into the future automatically, so your channels are always full of content. Such a huge time saver!
Add Your Posts To Pinterest
80% of the content that is repinned on Pinterest is content already inside the platform. So, if you have new exciting content to share from your own website definitely get it on there!
I am only just starting to understand the capabilities of this platform, but I have seen it drive a lot of traffic and shares to some of our client's Guest Posts. And I am not specifically looking to collaborate with bloggers with a good Pinterest Following.
We've had one post with over 6,000 shares down to Pinterest. So, it's a fantastic platform to boost your shares! If you want to get a recommendation for a great Pinterest expert send me a message and I can recommend you my Pinterest Gal who I'll be starting with very shortly.
Find Some Buddies
A great way to get more shares is to team up with a group of other business owners or bloggers. You need to find buddies who have a similar audience but sell something totally different to you so there is no clashing.
If you can find a group of 6-10 buddies it can massively increase your social shares. Share each others content, create a weekly roundup, and share your buddies content.
The internet can be a place where we can support one another. There is room for everyone, so make friends! You'll be a lot happier when you do, and your content will go further.
I really hope this post has given you some new ideas to help you boost your content shares! If you have any other tips that have worked for you we would love to know in the comments below.
Guest Posting is a tactic which should be a part of every Marketing Plan.
Even if your business doesn't rely on attracting huge volumes of traffic to your website,
Guest Posting will help you to build trust and authority and improve your conversion.
I still get emails from partner opportunities and clients for my last business because
people have Googled my company and found an interview I have done. I landed a speaking job for the largest pharmaceutical company in the world, built up a customer base of local clients, and even found some fantastic supporters and partners, all through Guest Posting.
When you are featured on trusted and well-known websites, it helps to grow trust and credibility in your business. Something which every new business struggles with.
However, not every guest posting opportunity was created equal.
Time and time again I see business owners accepting opportunities with very low traffic and low engagement websites.
I'm sorry, but that is not going to do anything for your business!! Perhaps it will tick off a box on your check list of Marketing Activities you feel needs to be completed each month. But in terms of ROI, (Return On Investment) guest posting on a low traffic website is very, very low.
I can't stay silent anymore. You have knowledge that needs to be out there and shared with the world. And I want that for you!!
So today I am going to offer you 3 very simple checks you should always make before pitching for a Guest Posting Opportunity.
These checks can literally be done in 10 minutes or less and will save you so much time and ensure that your Guest Posting Strategy is actually going to deliver you the results you are expecting.
Please save this, share this, write this on the back of your hand!! Make sure you actually USE this information. There are people out there who need to hear what you have to say.
1. Similar Web
This is a fantastic tool that not enough people know about. Just enter the URL of the website you would like to check, and it will give you the average monthly search volume. Depending on the traffic of the website you can also see the breakdown of the traffic sources.
This tool will tell you if this business gets most of its traffic through social media, search engines, referrals, etc. (Also great for doing some competitor analysis. Want to find out where your
closest competitors are getting all of their traffic - check out this tool!!)
As a rough measurement, only give a guest post to a website with minimum 2,000 per month traffic.
Now, this is a grey area, and there are lots of factors which go into making a decision on this. For example, if you want to partner with another business you might give them a guest post to start the relationship going.
The business might be stronger on social media, so you might do a guest post knowing you will get seen on their social channels (check that it will be promoted).
Or, sometimes I also go for a website under 2,000 per month if I see that the website is likely to gain traffic in a short amount of time.
For example, recently I pitched to Charlotte Laila (and will be guest posting with her) as she is looking for opportunities. I think it is very likely her website is going to grow quickly, and so it is a fantastic opportunity to get in there now.
2. Social Media
Always do a check of social media channels. Understand which channels they are active and pushing on. Don't just look at the follower count, look at their engagement and also the quality of the content they share. Follower count doesn't matter so much, what matters is how much of an influencer the person or business is.
Are they connected with other business owners in their niche? Are they part of a community? When you are guest posting, you are also building business connections. It’s important to know the landscape you are working in.
If this person has only just started out and has little to no engagement on their channels, then you need to make a decision about whether it is worthwhile guest posting with them. Whether you decide to go ahead or not at least make a conscious choice about how you are spending your precious energy.
As I mentioned above, engagement is key. So check their engagement on their Social Media Channels. Also, check engagement on their blog. Do they get any comments or shares there?
They don't need to have millions of comments, but if you can't find a single comment that is not a good sign. Same with social media shares. Click through some of their blog posts. Do they have social media shares of the individual posts? You can check this website, and it will tell you how many shares they have.
Remember, the goal of your guest post is that it is seen! And also that it will help you to be seen!
A website with no interaction is very unlikely to have links pointing to it, so the SEO benefit, brand exposure, and referral traffic you get from your guest post will be limited.
Take 10 minutes to make these checks before accepting a Guest Posting opportunity, or before pitching for one, and see your ROI skyrocket!
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)
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