Guest Blogging is simply writing a post for another website, or accepting a post from another author on your website.
The benefit of writing for another website is that instead of your post reaching the same audience, yours, you reach a new audience, the website where your guest post appears.
The benefit of accepting Guest Posts on your own website is that you provide your audience with expertise further than your own. You can provide a different perspective, a case study, or an interview, which all back up and support the message you are trying to get across.
If done well, Guest Blogging can bring you regular referral traffic, increase your brand presence, and improve your search engine traffic.
Who Should Be Focusing On Guest Blogging?
In my opinion, every business which represents itself online (which is pretty much everyone), should be Guest Blogging. It should be a core marketing strategy just like your own blog is.
I think it is absolutely fantastic the amount of effort and attention that goes into the content being produced in some of the niches I follow. It is actually pretty outstanding. The attention to detail, research, and quality of work that goes into so many blogs is amazing.
But, when it comes to promoting the content, that's when I see people coming into issues. You can have the most outstanding beautiful blog in the world, but if no one reads it then you're not going to get very many clients!
Guest Blogging is a relatively simple way for you to get your message out to a totally new audience and have them find out about your blog and business.
Which Stage Of Business Is Best For Guest Blogging
Whilst I say this I do recognise we only have so much time in the day. So, there is some advice I can give in terms of the stage of the business, and whether Guest Blogging should be a focus.
Guest Blogging is a long-term strategy. If you are a service-based business and your primary goal is to take on new clients quickly, then Guest Blogging might not be the primary tactic to focus on. First, you want to hit Facebook Groups, build your portfolio, and start building relationships.
I Call Guest Blogging A Second Tier Marketing Strategy
Answering Questions / Pitching In Facebook
Joining Online Networking Groups
Relationship Building (Referrals)
One To One Pitching For Service-Based Businesses
Posting On Social Media
Campaigns / Competitions / Content Launches
What Guest Blogging Is Not
It’s not a quick fix.
Guest Blogging is content marketing and content marketing takes time. It takes time not just to perfect the messaging, finding the story which most hooks your audience. But it takes time to research, pitch, and place your post on the right websites.
This can be frustrating for a lot of business owners who expect fast results. But fast results come from Tier 1 strategies.
Tier 2 strategies are long term traffic generation builders. They are tactics which will build up over time and will lead to far better results in the long run.
You need to do more than Guest Post to rank number 1.
Guest Posting does add to your site's authority, assuming you are providing quality content and you are posting in the right places.
If your Guest Post gets shared heavily through social media, like this one did for one of our clients then you're going to get even more positive signals pointing to your site which will help your ranks.
But, you're going to need to do more than post a few Guest Posts in order to rank, and SEO traffic is not the primary metric you should be focusing on.
How Guest Blogging Can Help Grow Your Business
Guest Blogging is still one of the best strategies you can do for your website to build your traffic and grow your subscribers AND REVENUE.
I really love this graph which shows the conversion rates of different channels. Look at the difference in conversion between search engines & social media channels.
Why such a difference?
The reason is that someone who comes to your website from a search engine is in a completely different stage of the buying cycle. If they come to your website through the keyword "free cold email templates" or "best fat-free icing recipes" or "free gratitude meditation" they are specifically looking for information on that topic.
If they are browsing through a social media feed and something captures their eye, then they are coming through in a browsing mode. They are trying you on for size, and if they really like it, they might stick around.
So, customers coming through a search engine are much more targeted. With Guest Blogging this depends on the website traffic of the blog you are publishing on. If your Guest Blog ranks well in Google, customers read it and then click through to your site then it is still super targeted.
This click through can build your email and subscriber list very quickly, though it does take consistency and effort.
Gregory Ciotti, for example, grew his email subscribers to 36,733 Email Subscribers through Guest Blogging.
And Here’s a Case Study of a business owner who published 41 Guest Posts over a period of 5 months and increased his traffic by 20%.
Should I Be Guest Blogging If I Don’t Like To Write?
I can’t imagine it, but I do know there are lots and lots of people who don’t like to write. Kind of weird if ya ask me ;)
I personally believe the most important thing in any business is to ENJOY what you are spending your time on. You didn’t start your own business to feel like you're some kind of content churning machine tied to your desk.
You need to pick your marketing tactics wisely.
For example, with Ginger Marketing you will not believe how many people have told me I should be getting on live video and doing webinars. Well, that’s great for people that like doing live broadcasting and shooting and then editing videos.
I personally don’t like doing any of those things.
Perhaps when I have enough budget to invest in experts who can help me to set that up for my business I might do it, but right now I don't have the budget, and it just doesn't excite me.
So, if you don’t like writing, then there is really only two options.
1) Don’t focus on this tactic now
2) Invest in an expert who can do it for you
I am a huge believer in hiring in expertise over learning to do everything yourself. I don’t really understand what’s going on in the Marketing / Business world right now with the whole you need to be an expert at everything thing. It doesn't make sense!
Why not slowly build up your channels over time as you take on new clients, and then invest your revenue in more channels to grow even more.
Hiring an expert might cost you slightly more money than spending $79 on a course but think about how much money you will save in time. Stick to your zone of genius and hire (or swap if you can) the rest.
If you'd like to start Guest Blogging download our Free Guest Blogging Tracker.
We all want that viral piece of content that is going to bring in thousands of views.
But the truth is that 50% of content out there gets 8 shares or less. And even the big sites like Copyblogger and Social Media Examiner have reported they are seeing a drop in shares over time. In an analysis of over 1M articles Buzz Sumo found some surprising data.
So when it comes to getting shares and more eyeballs on content, most of us aren't doing a very good job! Lets look at a few ways we can increase shares to our content.
Create Content With A Positive & Happy Tone
I'm writing this a day after Trump was voted as President of the US, so right now there is a lot of negative sentiment being shared on social media! But most of the time, people prefer to share happy, positive and uplifting content. This is one of the reasons many charities have such a hard time raising awareness about their cause. After a hard day at work most people just want to see nice, lovely happy things.
Need some stats to back this up? A study of over 1000 of the most shared articles found that 69% of those were positive.
So you gotta believe me now. If you want to get more shares to your content, think about how you can share something with a positive and happy tone.
Schedule Tweets To Go Out Multiple Times
The average shelf life of a tweet is just half an hour, make sure you schedule it to go out multiple times. I'll be honest, right now I am not doing it enough. I share each post twice. But best practice is to share it upwards of 6 times over a week.
You can also schedule those tweets to go out well into the future. There is no proble getting eyeballs on old content as long as it's evergreen.
Perhaps you think your audience will get bored. It's very unlikely they will even see the same tweet twice! And let's face it, think about it from your perspective. If you saw your favourite blogger tweet the same post several times in a week, would you get bored and decide you no longer want to follow them?
I'm hoping your answer is hell no!
You've worked long and hard on your content and your message, and it's your duty to get it out there. The scheduling tool I am using at the moment is Hootsuite, but I also would very much like to get Meet Edgar soon. It will schedule out your posts into the future automatically, so your channels are always full of content. Such a huge time saver!
Add Your Posts To Pinterest
80% of the content that is repinned on Pinterest is content already inside the platform. So, if you have new exciting content to share from your own website definitely get it on there!
I am only just starting to understand the capabilities of this platform, but I have seen it drive a lot of traffic and shares to some of our client's Guest Posts. And I am not specifically looking to collaborate with bloggers with a good Pinterest Following.
We've had one post with over 6,000 shares down to Pinterest. So, it's a fantastic platform to boost your shares! If you want to get a recommendation for a great Pinterest expert send me a message and I can recommend you my Pinterest Gal who I'll be starting with very shortly.
Find Some Buddies
A great way to get more shares is to team up with a group of other business owners or bloggers. You need to find buddies who have a similar audience but sell something totally different to you so there is no clashing.
If you can find a group of 6-10 buddies it can massively increase your social shares. Share each others content, create a weekly roundup, and share your buddies content.
The internet can be a place where we can support one another. There is room for everyone, so make friends! You'll be a lot happier when you do, and your content will go further.
I really hope this post has given you some new ideas to help you boost your content shares! If you have any other tips that have worked for you we would love to know in the comments below.
Having more energy and feeling on top of the world is something that many of us strive for 24/7. About two years ago I quit my corporate job in order to start teaching mindfulness. I was practising and teaching every single day. Wellness became the world I lived by.
I couldn't go a day without my yoga, meditation, and a green juice. I'll admit my green juice usually had way more fruit than veg in it, but in the grand scheme of things if that's your unhealthiest trait I think you're doing quite well.
Feeling good and having lots of energy is definitely a great feeling. And I 100% believe wellness and business go together like um, can I say mac and cheese? Maybe in this context it should be more like celery and hummus, love that stuff.
But what happens when you feel really, really tired? What happens when circumstances in your life inhibit you from feeling 100% awesome? Sometimes life just kicks us in the gonads. And then it decides it's just going to keep on kicking for the fun of it.
And no matter what you do, you just feel tired.
I don't think it's just me who is feeling this tiredness. I've spoken to several other people who feel exactly the same way. Whether you believe in universal energy (like me), that it's a change of season or whatever else, if you are feeling tired and can't seem to shake it off this one is for you.
Because what I've realised is that actually there are some interesting qualities to this state we can definitely appreciate and benefit from in life and business.
1) Tiredness Breeds Directness
I don't know about you but when I am feeling tired I am lot more direct with my communication. Direct here isn't code word for rude, though potentially I may have verged on that a few times accidentally. But rudeness is never good, so that's not what I'm talking about.
Directness in a sense that you just say exactly what you want to say without sugar coating it. With less energy there is less to give over to worry and concern about what others might think. Tiredness kind of strips everything back, so it's just the message and the message alone which comes out. No overthinking it, just direct.
2) Tiredness Strips Away The Unnecessary
Much like it does in communication, tiredness strips away everything unnecessary in life as well. It becomes about doing what is most important. No longer is there the energy to do everything, so you are forced to choose.
Am I going to go and network this evening, do some yoga, or go home and finish my work? What is most important to me, in my life, right now?
3) Tiredness Forces Vulnerability
This is a difficult state for me to be in, I guess it is for all of us. Showing vulnerability isn't comfortable, it's scary. It is also quite empowering in a very odd way which I am just discovering. I never would have discovered it without feeling so tired! In the last few weeks, I've had some very honest conversations and shown sides of myself I wouldn't usually show (including writing this post). And out of that has come stronger relationships, more real conversations, and a deeper connection.
So, if you are feeling tired at the moment, and like each day is like getting on a new rollercoaster with 6 loopty loops and a runaway train (love that ride), then try looking at this state with a new perspective. Perhaps there are some benefits and some opportunities for growth for you and your business!
As always, I'd love to hear from you in the comments below, especially if you are feeling tired right now!
You might think that you are in control of your marketing results. You're the one setting the tasks and executing them, right? Or you are telling someone else the tasks and checking that they've executed them.
But, how do you decide which marketing tasks to execute? Who is in control of you, so to speak - ohhh getting deep now!
How do you decide whether to launch a campaign with 12 high profile partners or to double your number of tweets? It's clear which one is going to get you bigger results, but our mindset determines which tasks we focus on.
What determines the tasks we set?
I think it largely depends on the framework we are working within. We make our choices based on the information we get from our environment.
Startups generally focus on funding first; that's their world. Solopreneurs working from home start at website design and social media execution; that's their world. Spiritual entrepreneurs focus on mindset and affirmation. I know I'm super general here, but it's just to make the point - we work from within our own boxes.
Within this box of solopreneur or small business owner, there are a set number of activities that we think we should be doing and that’s what we focus on.
Our box is formed from the information we read online and from what our peers are doing.
If we keep reading the same content and we keep copying the same people, then
we are always going to get the same results. Your environment is in control of your mindset, and your mindset is in control of your marketing results.
What about if every now and again you read or did something totally different? What would happen if you went into a new environment and accessed new information?
Leonardo Da Vinci is most recognised as an Artist and an Inventor. But his interests were wide and varied; he was a student of the world. He studied the anatomy of the human body, astrology, botany, geology, geometry and more. The variety of inputs and information he was in contact with no doubt was the reason for his brilliance.
We are told we need to be focused in order to succeed, but too much focus leads to cookie cutter, uninspired ideas!
You can pick up new ideas and learn about marketing from all kinds of places. For example, on a recent road trip to the beaches of Sintra near Lisbon we went to a small cafe. In this cafe was a magazine stand at the back of the cafe. It wasn't a couple of old, free magazines in the corner of the cafe. This stand was as big as a newsagents with recent magazine for sale, genius! A small, tiny cafe off the cobblestone streets of Sintra taught me something about cross-selling and product placement.
But it doesn't stop there. Your mindset also determines what you do with the information you receive.
If I said you need to get a Guest Post placement in the next 7 days, which answer would you most likely reply with?
Answer A) I don't know how to do that, I'm not sure I have anything good enough to say anyway / I don't have time / It won't make a difference
Answer B) Okay I'll give it a go, I think I can get one on my friend’s website
Answer C) Oh good idea! I read XXX all the time I'd love to be featured there I'll send them an email and see what they say
Take a second to think about the different mindsets each person might be in about their business.
And then take a second to think about the different results each person might get from the exercise depending on what they answered.
When creating your marketing plan your mindset determines your results because it determines
what you do with the information received.
I found this out recently when I launched a cold email marketing campaign for my business. I sent out 150 emails about a formula that I have designed for a campaign which can attract 600-800 warm, opted-in leads within 72 hours.
I wrote about this more here. But, what was so interesting was that the people that got back to me were some of the most successful on my list. They were the true entrepreneurs who could see the value in spending 20-30 minutes on a call to have one-to-one access to some new ideas. They knew whether they wanted to work with me or not that what they might learn could be valuable in their business.
There is so, so, so much information out there about how to market your business. How you filter the information, and what you do with it determines your results.
Do you have a yes, let's do this attitude or a that probably won't work attitude?
If you answered A or B on the multiple choice above I get it, pitching your content or service can be quite a daunting task. You might think those companies would never want to partner up, hear, or work with little old you. But remember when looking from the outside into ANY business it always looks better than from the inside.
Have you ever been really excited to start a new position at a company? You admire this company, you have seen the results they produce, and you can't wait to get in there and start to see how they work, what goes on behind the hood.
But, more often than not, you get in there and realise that it’s not as good as it looks. This has happened to me so many times!
Sure, they do produce those things that you admire, but underneath it all, they are just as confused
as the rest of the companies you’ve worked for.
Everyone is just trying their best. Putting one foot in front of the other and moving forward.
So what can we do about it? What can we do to break out of our box and keep thinking bigger?
1) Hire Expertise
One way to get over this is to hire someone to help you. That’s what my clients do when they hire my Content Marketing Agency. We will pitch them to the best of the best, we want the best results for them.
I don't have any mindset issues at all about putting their content onto websites with millions of visitors per month - that is what I am aiming for. I have no issue with sending them hundreds of leads from a viral guest post, that is what I aim for.
So, even if my clients feel a little bit tentative about getting out there, they can hand it over to me who feels no concern what so ever!! And what happens?
Instead of letting their mindset control their Marketing Plan, they let me get in there, and they get SUPER excited when they see leads coming in or when they see a piece of content going really well. Like this one which has over 6,000 shares and counting!
2) Get Out of Your BOX!
We know that mindset is something we have to work on as business owners. When we have so many hats to wear it is really difficult to make sure that we don't just build a box for ourselves. It happens to me all time.
Inside the box your viewpoint is narrowed. You see the world and your business through a filter. It’s very hard to be innovative inside a box.
The best way I know how to break out of that box is to physically move location. You know how corporate companies go on team building gigs all of the time? Take yourself on one! If you can take yourself on one every single month, then go for it, do it as much as possible. It is so, so helpful. For some reason physically shifting our body into a new perspective also shifts the mind into new perspective.
So give it a go! Think about your business from a new point of view and think about what you could do to shake up your Marketing Plan to have a bigger impact with bigger results.
I'd love to know your thoughts on this. Have you found that Mindset is a big determiner when it comes to your Marketing Results? Do you have any great tips for us to break out of the box? Let us know below!
Knowing the open rate of your email is obviously very, very important. You could have the most amazing product or service, or the most amazing piece of content to pitch to someone. If they don’t open your email and it goes straight into the trash then game over.
As a ginger gal who does a lot of outreach, open rate is a metric I always track. Not as scientifically as some, but I know roughly how each campaign has performed so I can identify if something has worked and can implement that tactic in the future.
If you are not a numbers person, this is a good way to go about the numbers. Let them in as a tool to help you, you don’t need to let them take over your life in order to be an effective marketeer.
The average open rate of email marketing is around 20%, for the complete beak-down go here. These are stats for opted in email, not cold email.
For cold email there are stats out there saying that Cold Emailers are getting 40-55% Open Rate, obviously these are the guys that have been testing and improving ready to write a Case Study!
But, this gives you a couple of benchmarks to go by in your campaigns and you can try out this tactic I’m going to give and see if it improves your open rate. It has for me!
My last two cold email campaigns had a 49% and a 55% open rate. So, what is the secret to writing high converting Subject Lines
Your subject line is the action or the purpose of your email. This might sound obvious but it is surprising about how specific you can make it when you spend just a few minutes improving.
Pitching A Guest Post
Poor Subject Line: Potential Guest Post Opportunity
Specific Subject Line: Guest Post Pitch: 3 Checks To Make Before Pitching Your Guest Post
Pitching A Service
Poor Subject Line: Building Trust & Leads For Your Business
Specific Subject Line: Idea To Build Trust & Create Leads For Your Coaching Business (55% Open Rate)
Poor Subject Line: Generating Leads For Your Business
Specific Subject Line: Will You Let Me Jump On A Call And Share My Formula For Winning Coaches 600-800 Leads In 72 Hours? (49% Open Rate)
Let me pull out a couple of specifics for you here.
For sales pitches put the industry into the Subject Line. Not just “business”, but “coaching business”. This makes it seem more special for the person reading the email. I actually had one person who I spoke to (and who is now helping me promote my business), want to have a conversation just because my email was specifically directed at coaches. Go one better here and put the company name instead of the industry.
If you can include stats in your Subject Line this also boosts your open rate. It stands out in the inbox and it is a more confident introduction.
For Guest Posting, I have trialled so many subject lines over the years it’s kind of hard to count. But this formula always gets a good open rate.
Guest Post Pitch: [Title Of Guest Post]
Obviously this does depend on how good your title is! But the most amazing thing about this technique is that if the person opens the email, they are effectively opting in to read more about this pitch.
In their mind they are already warm when they are reading your actual pitch.
So many people get worried about pitching content, but the thing is, if your content is good and interesting for their audience, which it should be.. Then they want to read about it! Your content is going to add value to their website.
Be upfront and specific, your pitching content, this is the content, is this of interest?
I hope there are a couple of ideas in here for you which will help you to improve your open rate. Of course, open rate is just the first step. And sometimes a lower open rate can have better results, for example, the 49% Open Rate above actually led to more sales calls so I will stick with this subject line.
But, once you start getting used to tracking metrics and just having a look at the stats and comfortable with them you’ll find you will be able to make this analysis yourself and improve your campaigns, even if numbers don’t come naturally.
Good Luck!! And let me know in the comments below if you have some more tips for increasing Open Rates. I would love to hear what has worked for you.
We are still at the early stages of growing our Content Marketing Agency, and like any new business finding new clients is one of the hardest tasks. I’ve been testing different marketing tactics over the past few weeks, but the results are still inconclusive about which tactic has the best ROI. I’ll write a post on my findings.
This post is a breakdown of my cold emailing strategy. A strategy which many service-based business owners are understandably very nervous to use.
Cold emailing is a touchy subject. We are all victims of bad cold emailing campaigns. We naturally think that a spammy attitude is the only way a campaign can be run, and an “I WOULD NEVER HIRE YOU”, is the only response to one.
To be honest, I wasn’t sure if I could get it to work myself when I started. But, I knew that it’s a tactic that if you can get right, could be a funnel which can be executed on repeat, week over week, and bring in as many clients as you could handle. Now that is worth a shot, right?
My first cold emailing campaign has put me in contact with several of my absolute ideal clients, one of whom said “I NEVER, answer cold emails, but there was something about yours which meant I just had to speak to you”. What a fantastic response, and I feel so blessed just to have spoken with her!
So, it's a tactic I am going to continue using, it can be done right if you follow this non-spammy approach. Let’s get down to the nitty gritty and I’ll tell you how I run my cold email campaigns.
The first stage is targeting. There is literally no point in launching a cold email campaign to a group of people you don’t want to work with. Hopefully you have some idea of your ideal client. If your ideal client is from one industry, say Web Designers, then you have an easier job. If, like me you are targeting a business at a certain stage of it's development, it’s a little bit trickier.
My ideal clients are female entrepreneurs who are making 6+ revenue per month from either a product or service-based business.
Apart from the stage of business they are in, this is still very vague targeting for a cold emailing campaign.
My first job was to get this super, super specific.
To help me narrow down my target audience I thought about what I wanted to sell and who it would benefit the most.
This is important - Which Group Of People Within Your Ideal Target Audience Will Benefit The Most From What You Have To Sell?
My product, (technically a service but I am thinking about everything in terms of product at the moment it makes it easier to sell), is a campaign for driving 600-800 warm and very happy leads into your business.
The method is influencer, partnership marketing and I designed the campaign for one of my business coaching clients. This kind of lead gen campaign is perfect for a business coach who has an informational product, group program or high value physical product to sell.
This helped me to narrow down my targeting for this campaign. I didn’t target only for female business coaches, I targeted for female business coaches who were making 6+ figure monthly revenue in their business.
Make sure you get as specific as possible before you start your campaign.
Gathering Your Targets
I write about the different ways you can gather targets more in 6 Steps To Launching A Guest Posting Campaign.
In this post, I am breaking down how I executed this campaign so I will focus on the tool I used, Ninja Outreach. If you don’t have this tool and don’t have the money to spend then please check out the post where I give some other ideas for you to gather your targets.
With Ninja Outreach it is super, super easy. I went to the Content Prospecting tab and entered “Business Coach” into the search bar. I can search up to 5000 contacts which I did. From here I used the filter options to narrow down my search.
I’m looking for business coaches that are making 6+ figures. There is no really easy way to find this out in a matter of minutes. What I did here was made an assumption. I know for sure that this has left a huge ton of interesting coaches out but in this case I just want to build a list of 200 people relatively quickly so that’s okay.
I use the filter tabs to filter by linking domains. I only want to see websites with over 100 linking domains. It is very likely that a website with around 100 links pointing to it has been around for two or three years perhaps even more than that.
In the end I have a list of over 2000 potential targets I can save to my coaching list.
Cleaning The List
Ninja Outreach is good for gathering contacts quickly, filtering by stats and location. But I have found that the contact details and name scraping is not very accurate. So, there always needs to be a manual list cleaning stage.
I advise you to ALWAYS, ALWAYS do this stage.
The secret to launching a cold email campaign without looking like a spammer is accuracy.
Poor accuracy is why so many campaigns fail. There will always be a little bit of error but you want to mitigate and reduce that as much as possible, this is your business reputation on the line!
So, spend time on this stage. For a list of 200 targets it usually takes me about 2 hours to go through and by the end I have around 150 left in the list.
Step 1: Sanity Check
Spend about 20 minutes going through your target list and clicking through onto any websites you want to double check. Delete anything which is spammy or irrelevant. You might have Huffington Post in their for example, or a company which once wrote about something you searched for but isn’t your target. This is the stage where I deleted any male led businesses / business coaches as this wasn't my target.
If you are just starting out this might take a bit longer than 20 minutes, you might feel the need to click onto every website. But, over time you get to know the different domain names and get a lot better at knowing what should stay or go.
Step 2: Compare Email Addresses Against Domain Name
This step is to check the accuracy of the email addressed that has already been scrapped. A quick way to do this is to line up the column for email address and domain name side by side. From here you can see if they are correct! Anything that looks dodgy or incorrect delete.
Step 3: Split Name Column
Never send an email using both the first and last name, it immediately looks like you’ve scraped it from a database. So split the name column using text to column function in excel. This will very quickly leave you with just the first names. Copy and paste that into the name column.
Step 4: Check Names Against Email
Go down the list and check the names against the emails. Sometimes you have an email for email@example.com and then the name is Bob. Delete or change any names which are incorrect.
Step 5: Find Missing Email Addresses
You will now have missing fields where Ninja Outreach hasn’t been able to find an email address. Use an email scraper to find the email addresses for the missing websites. If you still have some that cannot be found manually check yourself by going onto the website. Still can’t find it, delete from the list. As you go, add in the names for any firstname.lastname@example.org email addresses.
Step 6: Fill Blank Names with “there”
The only fields missing now should be some names. So for these just add “there”. You’ll know why when we come to pitching.
Now you should have an accurate list of around 150 targets. It’s always a balance here, and I urge you to test the balance out. You could spend a little less time on the accuracy for slightly worse results, you could spend a little more time and get better results. It’s really down to you & what fits your business!
You have your list, so now you need to craft the email which is going to get you that all important sales call.
I did some research and watched quite a few tutorials on this before I launched my campaign. I’m used to pitching content, not services. One tutorial in particular, used by some of the top agencies in the world had some fantastic advice.
The summary of it is this; don’t pitch your service, provide value.
And this is how you can launch a cold emailing campaign without looking like a spammer.
Instead of writing hey I’d like to sell you my lead gen campaign. I wrote hey I’d like to share my campaign formula for getting 600-800 leads in 24 hours.
Immediately this person knows that they will at least get some value out of accepting a call with me. At least they will hear about this formula I have. What is most interesting is that the people that got back to me on this was actually some of the best targets out of my list.
It really peaked the interest out of the entrepreneurial characters who are curious.
So, when writing your pitch think about how you can add value to the person in your sales call with them.
And, by the way actually add the value in the sales call. The first thing I said to every single person was “I’d love to share with you my formula, so you know you are going to get some value straight away from this call, then you can tell me if you would like to hear more about me and what we do”
This gave me the opportunity to go through the Case Study of the campaign I ran and the results it got. I was totally honest about what we achieved, improvements that could be made as well - it wasn’t perfect and I was clear about that.
This means in your sales call you’ve immediately given value and proved you have done what you say you can do.
I’m not going to write the pitch email here. If you want to see the exact pitch email I used then send me an email / message and I will happily forward it over to you so you can break it down even further and launch your own cold email campaign without looking like a spammer.
The secret sauce is the value you provide.
I hope this has helped you to feel more comfortable with cold pitching. If you've had an experience with it before, or have some tips to share, I'd love to hear from you in the comments below.
Guest Posting is a tactic which should be a part of every Marketing Plan.
Even if your business doesn't rely on attracting huge volumes of traffic to your website,
Guest Posting will help you to build trust and authority and improve your conversion.
I still get emails from partner opportunities and clients for my last business because
people have Googled my company and found an interview I have done. I landed a speaking job for the largest pharmaceutical company in the world, built up a customer base of local clients, and even found some fantastic supporters and partners, all through Guest Posting.
When you are featured on trusted and well-known websites, it helps to grow trust and credibility in your business. Something which every new business struggles with.
However, not every guest posting opportunity was created equal.
Time and time again I see business owners accepting opportunities with very low traffic and low engagement websites.
I'm sorry, but that is not going to do anything for your business!! Perhaps it will tick off a box on your check list of Marketing Activities you feel needs to be completed each month. But in terms of ROI, (Return On Investment) guest posting on a low traffic website is very, very low.
I can't stay silent anymore. You have knowledge that needs to be out there and shared with the world. And I want that for you!!
So today I am going to offer you 3 very simple checks you should always make before pitching for a Guest Posting Opportunity.
These checks can literally be done in 10 minutes or less and will save you so much time and ensure that your Guest Posting Strategy is actually going to deliver you the results you are expecting.
Please save this, share this, write this on the back of your hand!! Make sure you actually USE this information. There are people out there who need to hear what you have to say.
1. Similar Web
This is a fantastic tool that not enough people know about. Just enter the URL of the website you would like to check, and it will give you the average monthly search volume. Depending on the traffic of the website you can also see the breakdown of the traffic sources.
This tool will tell you if this business gets most of its traffic through social media, search engines, referrals, etc. (Also great for doing some competitor analysis. Want to find out where your
closest competitors are getting all of their traffic - check out this tool!!)
As a rough measurement, only give a guest post to a website with minimum 2,000 per month traffic.
Now, this is a grey area, and there are lots of factors which go into making a decision on this. For example, if you want to partner with another business you might give them a guest post to start the relationship going.
The business might be stronger on social media, so you might do a guest post knowing you will get seen on their social channels (check that it will be promoted).
Or, sometimes I also go for a website under 2,000 per month if I see that the website is likely to gain traffic in a short amount of time.
For example, recently I pitched to Charlotte Laila (and will be guest posting with her) as she is looking for opportunities. I think it is very likely her website is going to grow quickly, and so it is a fantastic opportunity to get in there now.
2. Social Media
Always do a check of social media channels. Understand which channels they are active and pushing on. Don't just look at the follower count, look at their engagement and also the quality of the content they share. Follower count doesn't matter so much, what matters is how much of an influencer the person or business is.
Are they connected with other business owners in their niche? Are they part of a community? When you are guest posting, you are also building business connections. It’s important to know the landscape you are working in.
If this person has only just started out and has little to no engagement on their channels, then you need to make a decision about whether it is worthwhile guest posting with them. Whether you decide to go ahead or not at least make a conscious choice about how you are spending your precious energy.
As I mentioned above, engagement is key. So check their engagement on their Social Media Channels. Also, check engagement on their blog. Do they get any comments or shares there?
They don't need to have millions of comments, but if you can't find a single comment that is not a good sign. Same with social media shares. Click through some of their blog posts. Do they have social media shares of the individual posts? You can check this website, and it will tell you how many shares they have.
Remember, the goal of your guest post is that it is seen! And also that it will help you to be seen!
A website with no interaction is very unlikely to have links pointing to it, so the SEO benefit, brand exposure, and referral traffic you get from your guest post will be limited.
Take 10 minutes to make these checks before accepting a Guest Posting opportunity, or before pitching for one, and see your ROI skyrocket!
There is something kind of bugging me and I want to get it off my chest. Facebook Ads seems to be the primary activity that business owners are focusing on to drive traffic & business to their website. It’s become the Chanel (not channel) of Small Business Marketing.
What’s bugging me so much about it?
Easy money is a lie & I can’t stand lies!
We are all getting swept away by the promise of easy money & if there is something I have learnt, nothing worth working for is easy. And deep down we all have this understanding, this knowing and have in fact experienced it. But despite this knowing we still get swept away (me included) when some Marketing person comes along and says “CHEAP TRAFFIC”.
If it’s not entrepreneurs calling themselves The 6 Figure Chick (p.s. I do actually follow them see I’m caught in this trap as well), then it’s the promise of a super easy, step by step sales funnel which is going to make us RICH!
My inbox is full of advice about how I can implement this tactic or that tactic, frankly it’s overwhelming. One message that seems to have cut through the noise & really has drilled into everyone’s mind is that Facebook Ads is an easy source of traffic.
This post doesn’t dispute that it’s an easy source of traffic.
I’m here to explain why Guest Posting is a whole lot SEXIER.
Not because I want to shove one more tactic down your throat, because Guest Posting is not a quick fix. But because I want to try and frame these two tactics into a sensible way of viewing them. Not as a quick rich, easy money making activity but as one activity you could do as part of a larger whole to help you grow traffic and revenue in your business.
1. Guest Posting Establishes You As A Trusted Voice
Now girls, we know there is nothing sexier than someone you can trust right. When it comes down to it. When we are looking for something long term, it’s ALL about the trust.
In business, we don’t just want to jump into bed with the first person we come across. We want to work with the best. Someone who is in it for the long haul. That’s what your customers are looking for as well.
Whether you are selling scented candles, fashion items or are coaching entrepreneurs. It doesn’t matter what type of business you have, trust is important in every single one.
Customers are giving you their hard earned cash and they want to know that what they get in return is going to be of value.
Guest Posting helps you to become a trusted voice. Customers want to know the business owners behind the business. Customers want to buy from a business that they can relate to. Gone are the corporate (thankfully), conglomerate no name, punch your number in kind of shops. And they are in the process of being replaced by human to human interaction. YAY!
Through Guest Posting you can share your own insight, expertise, lessons with another brand’s community. You become the expert on your topic and become known as a trusted voice in your industry. What is sexier than that?
2. Guest Posting Helps You Build Relationships
At the centre of Guest Posting is building relationships. When you put up a Facebook Ad, you punch in the target audience, you add your creative and then you pay Facebook $/£XX. It’s a straightforward transactional process. Pretty much guaranteed to drive you clicks, let’s be clear, clicks NOT REVENUE, there is a big difference between the two.
Guest Posting is sooooo much sexier than that.
Guest Posting is about building relationships. You have to actually go into the community you want to feature in, you have to interact with them and read their stuff. You always discover new, fantastic people that you never even knew existed. You aren’t just looking for a Guest Posting opportunity you are looking to widen your circle, your network.
Out of every campaign I do, I always find several people that I know will be there for the long haul. People who just resonate with, who inspire you. I still have contacts I made years ago who pop up and retweet, like my posts and help me out when I need it.
In this age of Small Business never has relationship building been so important. We didn’t quit the 9-5 to go and work at home by ourselves did we? NO! I for one quit my job because I didn’t resonate with the types of people who wanted the corporate life. I love meeting entrepreneurs and business owners, it’s my favourite thing to do!!
Guest Posting puts meeting awesome people at the centre of your business.
3. Guest Posting Builds Your Brand Credibility
Something that we all struggle with is building credibility. As a new business it is always tough. Brand association is one of the easiest ways to start to build up your credibility quickly.
Imagine if you were looking to hire a Web Designer. You post the advert on a couple of threads, you do some searching and come up with a shortlist. You’ve never heard of any of these companies - how do you know which ones is the best?
Of course, you would look at their portfolio of work right. You’d look at the types of design they have done, but you would also be looking to see if they have had any clients that you know. Familiarity breeds confidence, it just does.
Now imagine one of these companies has a press section. And you check it out and can see all of the publications they have been featured. How will this affect how you view this company?
Guest Posting on the write websites can massively boost your credibility, not just with the audience of that website but with potential clients trying to decide whether to hire you or not.
Adding a press section to your website and linking to your Guest Posts is a sure fire way to boost your credibility.
4. Guest Posting Is A Pull Not Push Tactic
If you want to a date with a guy are you going to march up to him & tell him he is hot, or are you going to stand at the bar and put your seductive moves on? Both tactics are likely to work but he is likely to get a different opinion of you depending on how you go about it.
Facebook Ads more often than not is a push tactic. You are pushing your message out there in front of other people who you think are going to be interested.
Guest Posting is a pull tactic.
It’s all about providing value so that when your potential customers are looking for advice, you are the one giving it to them. This doesn’t just work on the publication itself but through Google. If you target your strategy correctly, the links that you start to build with your Guest Posting campaign will turn into Search Engine traffic.
There is no greater pulling tool than Google.
Through Google potential customers are saying, yes please I really need help with this. And you are just being a very useful citizen by providing them what they need.
5. Guest Posting Is A Synergistic Activity
Fundamentally Guest Posting is a synergistic, harmonious and energetically positive activity. It’s an activity which requires you to work with someone else, and very often includes several people.
If I decide to link to another useful resource for example, I am helping out that person as well. My content is driving traffic to the website I am writing for. And my brand is building credibility and traffic as well. If you were going to take a footprint of the different Marketing Activities, Guest Posting is one of those where you put in a small amount of energy and get a lot of energy out.
Through Guest Posting you will build relationships, discover new people and content, get creative, build links & traffic and grow your revenue.
If I have peaked your interest then I urge you to read 6 Steps To Launching A Guest Posting Strategy For Female Entrepreneurs This is a very detailed breakdown including lots of awesome tools which will help you on your way.
And if this is something you would like to try but you just don’t have the time, and or hate writing then send me a message. I would love to see if we can help you out, our Guest Posting Packages start from $600 per month for 3, 650+ Word Guest Posts.
Written by Cheryl A Clarke Chief Happiness Officer & Director Of Ginger Marketing (unless stated otherwise)