Whether you are a newly trained therapist or have been practicing for some time and would like to set up a private clinic, or move online, learning how to market yourself is important. For many people marketing is not a word they like very much. It goes hand in hand with sales, it involves presenting yourself and your message, talking about your achievements and showing other people why you are the right choice for them.
As a therapist, you want to help other people, to help them through some of the darkest moments of their life. To support them so that they can support themselves and go on to lead happier lives and make their own contribution to their community. This vision doesn't usually sit well with marketing, sales and business.
Those words are related to capitalism, greed, to the very system that, in many cases has been the reason the people you want to help need help. So, it is very natural to not want to think about marketing and sales and the business side of healing work.
I hope to show you through the blog and community another side of marketing, a side where you can use marketing to express yourself and your vision, attract your ideal clients and grow your therapy business and help more people. Local marketing & local SEO is about positioning your message in front of people that want to learn more about your services.
Marketing doesn't need to be pushy and loud. With local marketing and SEO you attract your clients to you. I've given some tips below about where to start marketing yourself as a therapist. If you need any help with any of the points I offer a free local marketing & SEO strategy session. I'd love to help!
Market yourself as a therapist
1. Create a website that showcases your skills and experience
One of the best ways to market yourself as a therapist is to create a website. Your website should allow people to learn more about who you are and what you do. Your website should also showcase your experience and areas of expertise.
Let’s say you specialize in helping people overcome anxiety. On your website, you could have a page where you share tips and advice for dealing with anxiety, for example. You should also have a page on your website where you share your story and how you became a therapist.
Clients want to know the story behind the therapist, and they will likely appreciate hearing about your journey. Your website is a great place to showcase your credentials and education. If you have a speciality or certification, you can list it on your site. Don't be shy about sharing your expertise.
When you create your website it is a good idea to get some advice about local SEO to ensure that your website can not only showcase what you do, but also attract the right clients.
With local SEO you can bring in local clients searching for therapy in your area. These people already know they want to hire a therapist and with a bit of SEO you can ensure your service is there to provide the solution.
2. Build an Online Presence
An online presence is vital for marketing yourself as a therapist, but it’s also essential to build your brand as an authority in your field. You can start creating an online presence through blogging, using social media and writing content for other blogs that have a larger audience than your own.
A good content marketing strategy will be able to inform and engage your audience so that they can get to trust you and want to work with you in the future. My advice is to pick one social media channel and start growing that first; once you have one social media channel growing and bringing in traffic, you can move on to another.
3. Offer Free Content
One of the best ways to get your name out there is to offer free content. You can create your own blog and publish articles or join and engage in online communities.
It would help if you also considered offering free content on your website via your blog or even a short ebook. Many of the therapists that I have worked with in the past are also very creative, if you are also creative then sharing free content is a great way to express that side of your personality. You might be a great writer, a great photographer or a great public speaker.
Whichever way you prefer to express yourself your content marketing strategy can fit around that. There are so many options now for sharing creative work online and it can be a very empowering step to take. As you begin to share your voice and your message with a wider audience you will also find yourself growing creatively and becoming more empowered in the process.
Using keyword research as a tool to find out the questions people have about your service or area of expertise is a valuable way of coming up with ideas for content. There's a great post here about long tail keyword research you could have a read through. You can also check out this free keyword tool and just have a bit of a play around. Type in the location of the town you live in and see what people are searching for in your area as a bit of fun!
4. Take part in panel discussions and speaker events
Another way to market yourself and your brand is to participate in panel discussions and speaker events. You can use your name to become more recognizable by being active in your local community.
By participating in panel discussions and speaker events, you will have the opportunity to become an expert in your field. You can then share that expertise with others, including those interested in hiring a therapist.
You can look online or in your local area to see what events you can participate in. You can attend events related to your field or look for events where you can help share your expertise in a related field. Many people appreciate experts who are willing to share their knowledge.
Finally, you can market yourself as a therapist by actively networking with people. You can meet other therapists and counsellors in your area or reach out to your peers online. You may want to consider joining your local therapy association. Not only will you be able to meet other therapists in your area, but you can also attend seminars and training events.
You can also join networking events such as small business networking or wellness or health networking events. This will allow you to make connections with business owners who you could collaborate with as they have a similar audience but are not offering the same service.
Collaboration and partnership is a really great way to grow your business more quickly. There are lots of other businesses that already have a community of people who could benefit from your expertise. Think creatively about who you could approach and build relationships with to help you reach more people with your unique message.
I hope that these tips gave you some ideas about how you can market yourself as a therapist. I'd love to hear from you in the comments, what are the specific challenges your facing right now as you set up your private practice? And how do you feel about marketing, is it something you are happy to do or do you find it something you want to avoid? Lets start a conversation!
Reiki is an alternative healing technique that involves using hands to transfer universal energy to another person. With increasing awareness about holistic therapies, there has been a surge in demand for Reiki practitioners, check out the trend for people searching "Reiki near me" on Google.co.uk below.
A business card plays a crucial role when starting your own business. It helps you stand market your business and speaks volumes about who you are and what you do. Your business card must reflect your brand identity and personal style to feel like an extension of you.
If you want to create a fantastic business card for your new Reiki business, check out these inspiring reiki business card design examples.
Google Trends "Reiki Near Me" Search
Create a brand identity with your business card
A business card can help you create a consistent brand identity. If you have a consistent brand identity across your cards, website, social media pages, and other marketing materials, your customers will be able to connect your brand with your services or products more quickly.
Find the right colour for your Reiki Business Card
Colour is an essential part of branding. It can make or break your business card. Before you finalize the colour choice for your card, you should have a general idea about the colour that is best suited for your business.
The right colours can show your customers that you are trustworthy, dependable and connected to their needs. You can use this free colour chart with different colour swatches to get the right colours for your cards.
You can use your brand colours for your business card to create a consistent look that represents your brand. You can also use a colour from your logo on your business card to tie the two together. If you want to stand out, you can choose a colour that is not as common for business cards.
Earthy Reiki Business Card Example
Fiery Reiki Business Card Example
Blue Reiki Business Card Example
Black & White Reiki Business Card Example
Use of negative space in your card design
Negative space is a creative way to use less and convey more. It is one of the most popular trends in business card design.
Many designers are creating business cards with fewer words and more white space to increase their impact. Negative space helps readers to focus and feel relaxed when they hold the business card in their hands.
You can also use negative space in your business card to bring attention to your logo or other important information on the card. For example, if you’re using the Reiki business card, you can use negative space to bring attention to the name or logo of the business.
You can also use negative space to highlight your contact information. Make sure you don’t print too much information on the card so it becomes cluttered.
Negative Space Reiki Business Card Example
Environmentally-friendly Reiki business card
One of the most significant advantages of creating a Reiki business card online is choosing from a wide range of eco-friendly materials. Whether you are making a new business card or want to redesign your existing business card, you can go green with your card design.
You can choose from recyclable paper, bamboo paper, hemp paper, cork paper, etc. Card printing services also offer FSC-certified paper to create an eco-friendly business card for your Reiki practice. You can also choose from a wide range of recycled card stocks to create your Reiki business card.
You can also choose soy-based or vegan card stocks if you are vegan or have allergies. If you’re using environmentally-friendly paper or card stocks, ensure the printing method is also eco-friendly. You can also use renewable energy to create your business cards.
The image below, although not specifically designed for a Reiki business is designed on paper which is 90% recycled disposable coffee cups through a process called CupCycling.
Environmentally Friendly Reiki Business Card Example
Print on-demand card with custom QR code
Modern technology has made it easier to create unique business cards. You can now incorporate QR codes into your business card to create an interactive experience for your customers. You can create a QR code that links to your website, social media pages, or email address.
You can also create a QR code for your Reiki practice. A QR code for your business card can help you engage with customers, build trust, and establish authority. It can also help you increase your brand’s exposure.
You can create a QR code for your Reiki business card with an online card designing software. Some card designing software allows you to create a custom QR code for your Reiki business card. With a QR code, you can enable people to scan your card and go directly to your business website or social media pages. You can also add your email address in the QR code so people can easily send you an email.
Reiki Business Card Example with QR Code
Add a Spiritual Element with Reiki Symbols and Artwork
You can incorporate symbols and artwork on your Reiki business card if you are an artist or able to hire an artist from Fivver or a similar freelancing website. This is an excellent way to express your creativity and show your customers who you are. You can use sacred symbols that resonate with your practice.
The symbols and artwork on your card can also reflect your personality, mission, and the type of work you do. You can use kid-friendly symbols like cartoons, animals, or insects if you work with kids. You can also use your card to show your creativity and connection with the universe.
You can also add a spiritual twist to your card by adding a mantra or prayer to the card. You can also use your card as a tool for meditation for you and your customers.
Spiritual Reiki Business Card Example
Go for an Ultra-Modern Look
You can use minimalistic design elements and clean fonts to create a modern look for your business card. You can use a single bold colour in your design or a combination of two bold colours.
You can also use modern typography and a minimalistic design to create an elegant, contemporary look. You can also use geometric shapes and a minimalistic design to create a modern Reiki business card.
If you go for a modern look with your business card, you can create a bold statement and attract attention. You can use modern or monochromatic colours in your design to create a clean, stylish look for your card.
Modern Reiki Business Card Example
A Reiki business card is an essential marketing tool for any professional. It should be designed in such a way that it stands out from the rest and creates a memorable impression. It should be creative, innovative and speak volumes about your service or product.
It can be a good idea to incorporate a few ideas when creating your business cards to stand out from the crowd. Remember, your Reiki business card reflects your brand, so make it as creative as possible.
Create a bold, elegant, modern, contemporary, or minimalistic in its design. Make sure it is visually appealing and has the right font and colour to catch attention.
Like one of these designs? Or have some something to share? Let me know in the comments below!
And if you are starting a new Reiki Business and need further help with marketing check out the Reiki SEO Services we offer. We've got DIY options & a hands off service created specfically for small business owners who have limited budget but big dreams for their business. SEO is a great local marketing tactic to get your Reiki business in front of clients in your area looking for Reiki.
My goal is to empower you with the knowledge you need to grow your Reiki business, reach more clients and help them on their healing journey.
You probably don't know this about me but I got my Reiki attunement about a year ago and have been working on and off with the Reiki energy since. One of my really good friends is a Reiki Master, and in fact my Reiki Master as she did my attunement. It's a really powerful healing method and is becoming increasingly accepted now and rising in popularity (see pic below) which can only be a good thing.
So, if you have started a Reiki business then it's a good thing to know that there are lots of people out there looking for your service. The picture below is a screen shot of Google Trends interest over time. This shows the trend of people searching for "Reiki near me" on Google.co.uk.
As you can see Reiki is growing in popularity. So, if you own a Reiki business then you are going to want your business to come up on Google when people type "Reiki near me".
This article will walk you through the steps necessary to rank your business on the first page of Google in 10 minutes or less for "Reiki near me". If you’re ready to take action, keep reading!
The first step to ranking your business on Google is to claim and optimize your Google My Business page. Google My Business is the hub for all local businesses that want to get found on Google.
This includes your business’s address, hours of operation, customer reviews, and business photos. When you claim your business’s Google My Business page, you’re giving Google your business’s information so they can start showing you in search results, particularly in local search results which are returned when your potential customers type "Reiki near me" into Google.
Once your Google My Business page is claimed, you can start optimizing it to increase your chances of appearing on the first page of Google.
Step 1: Claim your Google My Business page
To claim your Google My Business page, follow these steps: - Open up Google and type in your business name or keywords. - If your business appears in the search results, click on your business’s listing. - If your business does not appear in the search results, type “business name” plus “Google My Business” in the search bar. - When your business’s Google My Business page appears, click “Add” to claim your business’s page.
If this does not work and you are not able to find your Google My Business page then you just simply add your business to Google through Google Maps. Type in your business address, if you work from home then type your home address.
Click on the menu item on the left hand side (pictured above) and you will see "Add your business". Click here and a window will open up for you to create your Google My Business listing (also pictured above).
Step 2: Add in your location information
When you add in your location information, you’re specifying where your business is located. When people search for businesses that are close to them, they want those businesses to show up in the search results.
If your target audience doesn’t know where you’re located, they’re not going to go out of their way to go to your business.
Make it easy for your customers to find you by adding in your location information. Here’s how you can do this with your Google My Business page: - On your Google My Business page, click “Edit” near the top of your page. - Select “Add another location” to add in your business’s address.
Step 3: Add in your business’s basic info and services
Google uses your business’s basic info and services to create rich snippets. These rich snippets are what appear in search results when people click on your business’s name.
Depending on the search results, these rich snippets might be what catches your customers’ attention and gets them to click to your website. If you want your customers to click on your business as soon as they see search results, you need to make sure your rich snippets are attention-grabbing and compelling.
You can do this by adding in your business’s basic info and services. Here’s how you can do this on your Google My Business page: - Click on “Edit” next to your business address. - Click on “Basic Info” and “Services” to add in your business’s information.
Step 4: Add in your business photos and video
Adding in your business photos can help improve your Google My Business page’s quality. If your page has a low quality rating, it won’t show up in search results.
A low quality rating can be caused by having a low-resolution image, not having any images, or having a generic image that doesn’t represent your business well.
These low-quality ratings can be easily avoided by adding high-quality images that specifically represent your business. Here’s how you can add in your business photos on your Google My Business page: - Click on “Edit” next to your business address. - Click on “Photos” and “Videos” to add in your images and video.
Some really great free websites for high quality images are :
Most of the images on these site are royalty free and okay for commercial use, just check the attribution before downloading.
As you can see, ranking your Reiki business on the first page of Google can be achieved by following a few basic steps which should only take you 10 minutes.
Claim your Google My Business page, add in your location information, add in your business’s basic info and services, and add in your business photos and video. Once you’ve done this, you can check back in a few days and see if your Reiki business appears for local search terms like "Reiki near me".
Let me know how you get on in the comments below!
And if you liked this tactic and would like to go one step further check out the Reiki SEO Services we offer. We've got DIY options & a hands off service created specfically for small business owners who have limited budget but big dreams for their business.
My goal is to empower you with the knowledge you need to grow your Reiki business, reach more clients and help them on their healing journey.
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)
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