Micro Influencer campaigns are more than a buzzword, they are capturing the attention of Marketers because they also deliver bottom line, tangible results. Show your SEO clients that you are looking out for them and that you want to deliver the highest possible value.
7 Reasons To Pitch Working With Micro Influencers To Your SEO Client
Hello Society, which was acquired last year by New York Times did a recent study which found micro influencers with fewer than 30,000 followers were more beneficial for Marketers to work with than larger accounts. One reason is that Micro Influencers are 6.7X more efficient per engagement than larger followings.
There is a lot more visible interaction & two ways conversation going on, simply because a micro influencer is able to make their platform more personal as it is smaller. This feels akin to word of buzz and grassroots marketing, smaller and more trustworthy. Whereas working with a large influencer with celebrity status is akin to advertising and celebrity endorsement which consumers no longer trust.
2. Your Placement Will Get To The Homepage & Pick Up Visible Enagement
Place your content on a large site like Huffington Post or Entrepreneur and it is unlikely to make it to the first page. This can leave a client, who is not always clear on the rules of PR and Digital Media feeling disappointed when the money they have spent hasn’t landed them a front page placement. This effects can get compounded if your placements is clearly hidden to the point that know one has shared it or commented.
It is know longer just about the link. Putting a placement with a micro influencer, as long as you have set the relationship up first you will get to their homepage and what’s more you will also get social media promotion and engagement as well. All of which can be reported back to your client.
3. Your Clients Budget Will Spread Further Which They Will Thank You For
There are services like Ginger Marketing Guest Posting, which focuses on delivering high quality placements at affordable prices. You are able to White Label our service, markup the price and still offer your SEO client value. A budget of £1,400 gets you 7 placements with Ginger Marketing Guest Posting Services. Comparatively, PR placements can cost £600 - £800. Clients who receive a report with 7 monthly placements are going to feel a lot happier than clients who get a report with 2.
4. Micro Influencers Drive More Conversions - Win, Win!
Another study in 2016 found that it’s not just conversations that micro influencers spark but sales as well.
“Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations.”
Find that hard to believe? Have a think about your own buying behaviour. Are you more likely to buy something based on a recommendation from a friend or a celebrity? There is a different tone to the authority that micro influencers have and you can’t beat this genuine trust that they have built up.
5. Boost Your Search Campaigns With High Quality, White Hat Links
Let’s talk about links. After all, you are an SEO Agency and your clients are working with you to grow their search engine traffic. Micro Influencer placements can be very powerful. We’ve had comments about the rank results of our service such as “the client doesn’t even need us to prove we are doing a good job, they can see it themselves”. When feedback like that is given freely it is not only very exciting to hear, but it makes me very confident that our service provides bottom line ranking & organic traffic growth results.
6. Clients Like An Agency Which Delivers New Ideas & Innovates
Consistency is good. Setting a strategy and delivering on it month after month, showing reports and delivering reports. But, clients also want to see innovation. They want to feel like you are looking after them, thinking about ways you can get them even better results. Clients who feel like you have forgotten about them and have moved on to prioritise newer clients will likely get restless and start to look elsewhere.
What is more exciting than pitching a client with a micro influencer campaign and detailing out the provisional results they can expect! What’s more, using an Agency like Ginger Marketing, who specialises in providing White Label Solutions to SEO Agency’s, you don’t need to skill up or hire anyone else onto your team. You are able to bolt on this solution with minimal risk and keep your SEO clients happy.
7. Micro Influencer Campaigns Are Easy To Scale (with a specialist, hint, hint)
The best solutions are those that are possible to test and then to scale up. You want a solution which you can provide to your clients month after month and still provide great results. This is possible to achieve with specialist who already has the contacts and skills.
Outreach starting from ground zero is tough to scale, but, with the right partner it is possible to do and maintain high quality. And, quality is important, especially when we are talking about scaling! We are easily able to mix up the content topics, niche and style of content two.
Want to ask 20 fashion micro influencers to showcase a Winter Outfit and include your clients woolen jumper - we can do that.
Want to ask 15 micro influencers to give their top blogging tips and include your client’s tool - we can do that.
Want to spark real conversations about how to save money and include your client as one of the top ways to do so - we can do that.
This is marketing at a grass roots level + it’s scalable too. Win, Win.
If you’d like to speak to us about our Guest Posting Service then get in touch. Speak with Director, Cheryl A Clarke and see if Ginger Marketing can assist you.
Written by Cheryl A Clarke Chief Happiness Officer & Director Of Ginger Marketing (unless stated otherwise)