1. Quality Content
For any business to be considered relevant in the marketing world today, it goes without saying that it has to feature a blog on its website. A blog in simple terms is a regularly updated website written in a conversational style.
Does this mean that you should just feature or have any article on your blog for it to be optimized?
Most bloggers and business owners tend to focus on the quantity and overlook the quality of content of the posts published on their sites. Many people tend to think that for your site to be optimized for the search engines, you just have to publish content regularly.
This is not wrong and it is not right either. What matters is the quality of the content being published. We should maintain high standards for the posts published on our blogs. As it is often said content is king but in all honesty, quality content is king.
Therefore, the content in all your blog posts should be comprehensive, be of appropriate length and use the correct format for your blog.
2. Mobile Optimization Of Your Website
Mobile optimization is the process of ensuring that your site/blog is user-friendly and can be accessed with ease by people who visit your site using a mobile phone.
A recent report from Hitwise showed almost 60% of the internet searches are carried out through mobile phones.
It is important to note that most sites are not responsive to mobile phones in spite of the fact that majority of online users access the internet using their mobile phones.
For instance, when I think about myself I only use my laptop for work, most of the times I use my phone to access the internet and at times(most times) I have found myself not able to view or access some of my favorite sites using my phone.
Is your site mobile optimised?
Why not run it through this quick checker from Google
Simply replace the Ginger Marketing Url for your own and refresh the page to get your results!
3. Fix Broken Links
We have all experienced this at some point in our lives. You come across a very interesting blog title one the web, the topic catches your attention… you save the link to the post so that you can read at a more convenient time for those of us who have toddlers, you ensure that they are nicely tucked in bed so the chances of getting distracted are very minimal, almost non existent.
You then open the link, but you, unfortunately, get the error 404 message.
Man its annoying!!!! I'm sure you can relate!
Most people who experience this will dread visiting your website if at all, they ever think of it again.
It is absolutely important to ensure that all the internal and external links on your site are working as intended.
Most preferably, the links should open a new tab or window to ensure that your website visitors who may not be done going through your page remain on the page while scanning through the other pages on the website.
Proper and well-done links improve the ranking of website pages, ease the site’s navigation and most importantly add value to the site’s visitors.
If you use Weebly we have written a post to help you Fix Broken Links check it out it is very easy to do and will improve your site usability + your SEO.
4. Improve Your Site’s Speed
A slow website is very bad for business. Time is a very valuable resource in business and time wasted is never recovered.
It is important to closely observe and improve your site’s speed.
If your site is slow, chances are that you will lose your visitors/customers to your competitors especially if you offer the same goods or services.
Online tools like Google’s Page Speed Test help measure your site’s speed and your rank in terms of speed as compared to your competitors. Check out this post for step by step instructions for checking your site speed.
Time is money, and for every second you delay you lose a dime.
5. Repurpose And Promote Your Old Content
Repurposing your old content simply means updating the old content.
When it comes to repurposing your content you do not just go for any content in your “archives”… you simply go for the very best.
The one that earned you more traffic, the one that made your website trend on social media the one that people are still interested in and will still be in a few years to come…the evergreen content.
You can repurpose old content in so many ways. Some of the ways include; creating podcasts or videos in these podcasts you discuss the same topic, sharing sections of the post on your social media pages.
As discussed above, we repurpose the old content different ways apart but these ways do not include copying and pasting the same information as this can get you penalized by Google. This is bad as it causes a drop on your SEO instead of an increase.
There are different strategies that can be used for SEO, different people use different strategies depending on their sites, however, it is advisable to conduct a thorough research on what strategy would work best for your business.
P.s. No strategy was underestimated in the research and writing of this post
This post was proofread by Grammarly*
Written by Cheryl A Clarke Chief Happiness Officer & Director Of Ginger Marketing (unless stated otherwise)