If you're a yoga teacher, there's no better time than the present to grow your business and expand your brand. As the demand for yoga continues to grow, so does the opportunity for teachers to build a profitable side, or even full time business.
First off, it's important to remember that its completely normal to struggle with filling classes as a new yoga teacher. It is easy to think that growing a business will happen quickly and without effort based on the information online. However (and I know this from direct experience!) growing a business takes time.
As much as I've learnt that it takes time, I have also learnt that businesses do grow. As long as you have some patience, and consistently put in the effort to market your yoga business, your classes will fill up. Start small, stay consistent and keep going. Your dreams of becoming a yoga teacher will become a reality.
1. Network and advertise locally
If you want to grow your yoga business, you first need to know your customer. One of the best ways to understand your target market and create a product that resonates with your customers is by networking with other yoga teachers in your area. This can be done through in-person meetups, online forums, or social media groups.
By getting to know your local market, you can identify your ideal customer, discover what products and services they need, and figure out where your product fits in the market. Another great way to advertise locally is to purchase a few ads on yoga websites or directories relevant to your area.
If you run a yoga studio but offer private yoga lessons, specify that in your ad so that you're reaching the right audience.
2. Optimise your Website
One of the best methods for attracting new clients to your yoga business is through SEO. This is because clients searching for "yoga near me" or "yoga Edinburgh" are looking for local yoga classes to join. These are the type of customers it is very easy to convert because they arrive at your website looking for your service.
Customers who come from Google are much more likely to turn into paying customers than customers that come from social media channels.
There is one caveat to this, Facebook Groups. Facebook groups can provide a steady stream of returning and new customers as long as your group is active and has high levels of engagement.
In terms of Facebook Pages, Instagram, Pinterest, Tik Tok and so on, Google is still the channel which converts the best. Start with some keyword research and optimising your service pages with the correct meta data. If you don't want to do your own SEO then we can help, check out our SEO Packages for Yoga Teachers.
3. Be Where Your Customers Are
To grow your yoga business, you need to be where your customers are. For example, if you want to attract yoga students who work full-time, you should be scheduling your social media posts after work hours.
Or, if you want to attract students who are stay-at-home moms, you should schedule your posts during the day. Schedules are different for everyone, most scheduling tools offer the option to check when your audience are most active. Over time you can adjust to a schedule which works for your audience.
By identifying where your yoga-seeking customers are, you can reach them and start converting more leads into customers. Get familiar with the marketing tools available on major social media platforms, such as Facebook, Instagram, and Twitter.
Once you know which social media channels your customers are using, you can focus your efforts on these platforms to reach them. Make sure you're regularly posting information on your social channels to keep your audience engaged.
4. Write Guest Blog Posts
Another great way to increase your online presence and visibility as an instructor is to write guest blog posts. Submit guest posts to relevant online publications and blog networks focusing on yoga, health and wellness, or fitness.
When you write a guest blog post, ensure it's relevant to your target market and contains practical, actionable information that your readers can apply to their lives.
Remember that writing blog posts is a great way to build your online presence because they grow your traffic in two ways. One, is the referral traffic you will recieve when the blog owner shares your post on their social media channels, as well as click through traffic from the Guest post to your website. The second is through customers coming directly to your website from Google because the links that you earn from the guest post will help your website to rank. For more advice about Guest posting check these posts;
6 Steps To Launching A Niche Guest Blogging Campaign For Female Entrepreneurs
How To Write A Pitch For A Guest Post Article
Forget Getting Featured On Forbes Try This Instead
How Do I Find Blogs That Accept Guest Posts? [6000+ guest post opportunities inside]
5. Create a blogging habit
If you want to grow your business, a great way to do this is to start a regular blogging habit. By creating a regular blogging habit, you can establish yourself as an authority in the yoga industry.
Blogging can be an incredibly rewarding part of your work life as it offers the opportunity for self expression. If you are a new teacher blogging can help you to find your voice, your passion and hone down on what is really important to you.
If you don't like writing then you could express yourself through creating a youtube channel or Podcast instead. And if you don't have time for any of this start even smaller, start with a single social media channel like Instagram.
Simply get used to talking about what you do, offering advice and getting comfortable with sharing your passion for yoga with the world.
6. Leverage local events to grow your business
Try to find an event in your town connected to the yoga industry. For example, if you specialize in yoga for kids, try finding a children's event to which you can market your services. If you can leverage events in your area related to yoga, you can significantly expand your reach as an instructor and grow your business.
Make sure to publicize your presence at these events. Bring a few flyers or marketing materials that advertise your studio and services. Try to talk to people attending the event and offer your services. Make friends with the event organizers and get your business card into their hands. These connections can help you get more clients in the future.
7. Write an eBook or blog series
Another great way to grow your business is to write an eBook or launch a blog series. An eBook that teaches yoga poses or how to teach yoga would greatly assist your customers. It would also help you rank higher in search engine rankings and drive more traffic to your website because you can reach out to other website owners with this material and see if they would be interested in sharing your ebook with their audience.
Once you've written your eBook, don't forget to promote it on your website and on popular ebook platforms. Be sure to post links to your eBook on your social media channels and website. You can also try to get your eBook published on major platforms such as Amazon or Barnes and Noble.
Most importantly, have patience and be realistic about how quickly your business is going to grow. This is the most important advice! All new businesses take time to grow and pick up momentum.
You can't expect new students to show up at your studio or expect them to find you online without a little bit of marketing.
I hope some of these tactics can help you to grow your yoga business. If you need help filling your classes reach out and book in a free strategy session, I'd love to show you how SEO can help your yoga business grow.
Whether you are a newly trained therapist or have been practicing for some time and would like to set up a private clinic, or move online, learning how to market yourself is important. For many people marketing is not a word they like very much. It goes hand in hand with sales, it involves presenting yourself and your message, talking about your achievements and showing other people why you are the right choice for them.
As a therapist, you want to help other people, to help them through some of the darkest moments of their life. To support them so that they can support themselves and go on to lead happier lives and make their own contribution to their community. This vision doesn't usually sit well with marketing, sales and business.
Those words are related to capitalism, greed, to the very system that, in many cases has been the reason the people you want to help need help. So, it is very natural to not want to think about marketing and sales and the business side of healing work.
I hope to show you through the blog and community another side of marketing, a side where you can use marketing to express yourself and your vision, attract your ideal clients and grow your therapy business and help more people. Local marketing & local SEO is about positioning your message in front of people that want to learn more about your services.
Marketing doesn't need to be pushy and loud. With local marketing and SEO you attract your clients to you. I've given some tips below about where to start marketing yourself as a therapist. If you need any help with any of the points I offer a free local marketing & SEO strategy session. I'd love to help!
Market yourself as a therapist
1. Create a website that showcases your skills and experience
One of the best ways to market yourself as a therapist is to create a website. Your website should allow people to learn more about who you are and what you do. Your website should also showcase your experience and areas of expertise.
Let’s say you specialize in helping people overcome anxiety. On your website, you could have a page where you share tips and advice for dealing with anxiety, for example. You should also have a page on your website where you share your story and how you became a therapist.
Clients want to know the story behind the therapist, and they will likely appreciate hearing about your journey. Your website is a great place to showcase your credentials and education. If you have a speciality or certification, you can list it on your site. Don't be shy about sharing your expertise.
When you create your website it is a good idea to get some advice about local SEO to ensure that your website can not only showcase what you do, but also attract the right clients.
With local SEO you can bring in local clients searching for therapy in your area. These people already know they want to hire a therapist and with a bit of SEO you can ensure your service is there to provide the solution.
2. Build an Online Presence
An online presence is vital for marketing yourself as a therapist, but it’s also essential to build your brand as an authority in your field. You can start creating an online presence through blogging, using social media and writing content for other blogs that have a larger audience than your own.
A good content marketing strategy will be able to inform and engage your audience so that they can get to trust you and want to work with you in the future. My advice is to pick one social media channel and start growing that first; once you have one social media channel growing and bringing in traffic, you can move on to another.
3. Offer Free Content
One of the best ways to get your name out there is to offer free content. You can create your own blog and publish articles or join and engage in online communities.
It would help if you also considered offering free content on your website via your blog or even a short ebook. Many of the therapists that I have worked with in the past are also very creative, if you are also creative then sharing free content is a great way to express that side of your personality. You might be a great writer, a great photographer or a great public speaker.
Whichever way you prefer to express yourself your content marketing strategy can fit around that. There are so many options now for sharing creative work online and it can be a very empowering step to take. As you begin to share your voice and your message with a wider audience you will also find yourself growing creatively and becoming more empowered in the process.
Using keyword research as a tool to find out the questions people have about your service or area of expertise is a valuable way of coming up with ideas for content. There's a great post here about long tail keyword research you could have a read through. You can also check out this free keyword tool and just have a bit of a play around. Type in the location of the town you live in and see what people are searching for in your area as a bit of fun!
4. Take part in panel discussions and speaker events
Another way to market yourself and your brand is to participate in panel discussions and speaker events. You can use your name to become more recognizable by being active in your local community.
By participating in panel discussions and speaker events, you will have the opportunity to become an expert in your field. You can then share that expertise with others, including those interested in hiring a therapist.
You can look online or in your local area to see what events you can participate in. You can attend events related to your field or look for events where you can help share your expertise in a related field. Many people appreciate experts who are willing to share their knowledge.
Finally, you can market yourself as a therapist by actively networking with people. You can meet other therapists and counsellors in your area or reach out to your peers online. You may want to consider joining your local therapy association. Not only will you be able to meet other therapists in your area, but you can also attend seminars and training events.
You can also join networking events such as small business networking or wellness or health networking events. This will allow you to make connections with business owners who you could collaborate with as they have a similar audience but are not offering the same service.
Collaboration and partnership is a really great way to grow your business more quickly. There are lots of other businesses that already have a community of people who could benefit from your expertise. Think creatively about who you could approach and build relationships with to help you reach more people with your unique message.
I hope that these tips gave you some ideas about how you can market yourself as a therapist. I'd love to hear from you in the comments, what are the specific challenges your facing right now as you set up your private practice? And how do you feel about marketing, is it something you are happy to do or do you find it something you want to avoid? Lets start a conversation!
Reiki is an alternative healing technique that involves using hands to transfer universal energy to another person. With increasing awareness about holistic therapies, there has been a surge in demand for Reiki practitioners, check out the trend for people searching "Reiki near me" on Google.co.uk below.
A business card plays a crucial role when starting your own business. It helps you stand market your business and speaks volumes about who you are and what you do. Your business card must reflect your brand identity and personal style to feel like an extension of you.
If you want to create a fantastic business card for your new Reiki business, check out these inspiring reiki business card design examples.
Google Trends "Reiki Near Me" Search
Create a brand identity with your business card
A business card can help you create a consistent brand identity. If you have a consistent brand identity across your cards, website, social media pages, and other marketing materials, your customers will be able to connect your brand with your services or products more quickly.
Find the right colour for your Reiki Business Card
Colour is an essential part of branding. It can make or break your business card. Before you finalize the colour choice for your card, you should have a general idea about the colour that is best suited for your business.
The right colours can show your customers that you are trustworthy, dependable and connected to their needs. You can use this free colour chart with different colour swatches to get the right colours for your cards.
You can use your brand colours for your business card to create a consistent look that represents your brand. You can also use a colour from your logo on your business card to tie the two together. If you want to stand out, you can choose a colour that is not as common for business cards.
Earthy Reiki Business Card Example
Fiery Reiki Business Card Example
Blue Reiki Business Card Example
Black & White Reiki Business Card Example
Use of negative space in your card design
Negative space is a creative way to use less and convey more. It is one of the most popular trends in business card design.
Many designers are creating business cards with fewer words and more white space to increase their impact. Negative space helps readers to focus and feel relaxed when they hold the business card in their hands.
You can also use negative space in your business card to bring attention to your logo or other important information on the card. For example, if you’re using the Reiki business card, you can use negative space to bring attention to the name or logo of the business.
You can also use negative space to highlight your contact information. Make sure you don’t print too much information on the card so it becomes cluttered.
Negative Space Reiki Business Card Example
Environmentally-friendly Reiki business card
One of the most significant advantages of creating a Reiki business card online is choosing from a wide range of eco-friendly materials. Whether you are making a new business card or want to redesign your existing business card, you can go green with your card design.
You can choose from recyclable paper, bamboo paper, hemp paper, cork paper, etc. Card printing services also offer FSC-certified paper to create an eco-friendly business card for your Reiki practice. You can also choose from a wide range of recycled card stocks to create your Reiki business card.
You can also choose soy-based or vegan card stocks if you are vegan or have allergies. If you’re using environmentally-friendly paper or card stocks, ensure the printing method is also eco-friendly. You can also use renewable energy to create your business cards.
The image below, although not specifically designed for a Reiki business is designed on paper which is 90% recycled disposable coffee cups through a process called CupCycling.
Environmentally Friendly Reiki Business Card Example
Print on-demand card with custom QR code
Modern technology has made it easier to create unique business cards. You can now incorporate QR codes into your business card to create an interactive experience for your customers. You can create a QR code that links to your website, social media pages, or email address.
You can also create a QR code for your Reiki practice. A QR code for your business card can help you engage with customers, build trust, and establish authority. It can also help you increase your brand’s exposure.
You can create a QR code for your Reiki business card with an online card designing software. Some card designing software allows you to create a custom QR code for your Reiki business card. With a QR code, you can enable people to scan your card and go directly to your business website or social media pages. You can also add your email address in the QR code so people can easily send you an email.
Reiki Business Card Example with QR Code
Add a Spiritual Element with Reiki Symbols and Artwork
You can incorporate symbols and artwork on your Reiki business card if you are an artist or able to hire an artist from Fivver or a similar freelancing website. This is an excellent way to express your creativity and show your customers who you are. You can use sacred symbols that resonate with your practice.
The symbols and artwork on your card can also reflect your personality, mission, and the type of work you do. You can use kid-friendly symbols like cartoons, animals, or insects if you work with kids. You can also use your card to show your creativity and connection with the universe.
You can also add a spiritual twist to your card by adding a mantra or prayer to the card. You can also use your card as a tool for meditation for you and your customers.
Spiritual Reiki Business Card Example
Go for an Ultra-Modern Look
You can use minimalistic design elements and clean fonts to create a modern look for your business card. You can use a single bold colour in your design or a combination of two bold colours.
You can also use modern typography and a minimalistic design to create an elegant, contemporary look. You can also use geometric shapes and a minimalistic design to create a modern Reiki business card.
If you go for a modern look with your business card, you can create a bold statement and attract attention. You can use modern or monochromatic colours in your design to create a clean, stylish look for your card.
Modern Reiki Business Card Example
A Reiki business card is an essential marketing tool for any professional. It should be designed in such a way that it stands out from the rest and creates a memorable impression. It should be creative, innovative and speak volumes about your service or product.
It can be a good idea to incorporate a few ideas when creating your business cards to stand out from the crowd. Remember, your Reiki business card reflects your brand, so make it as creative as possible.
Create a bold, elegant, modern, contemporary, or minimalistic in its design. Make sure it is visually appealing and has the right font and colour to catch attention.
Like one of these designs? Or have some something to share? Let me know in the comments below!
And if you are starting a new Reiki Business and need further help with marketing check out the Reiki SEO Services we offer. We've got DIY options & a hands off service created specfically for small business owners who have limited budget but big dreams for their business. SEO is a great local marketing tactic to get your Reiki business in front of clients in your area looking for Reiki.
My goal is to empower you with the knowledge you need to grow your Reiki business, reach more clients and help them on their healing journey.
Written by Cheryl A Clarke Chief Happiness Officer & Content Marketing Freelancer @ Ginger Marketing (unless stated otherwise)
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