We all want that viral piece of content that is going to bring in thousands of views.
But the truth is that 50% of content out there gets 8 shares or less. And even the big sites like Copyblogger and Social Media Examiner have reported they are seeing a drop in shares over time. In an analysis of over 1M articles Buzz Sumo found some surprising data.
So when it comes to getting shares and more eyeballs on content, most of us aren't doing a very good job! Lets look at a few ways we can increase shares to our content.
Create Content With A Positive & Happy Tone
I'm writing this a day after Trump was voted as President of the US, so right now there is a lot of negative sentiment being shared on social media! But most of the time, people prefer to share happy, positive and uplifting content. This is one of the reasons many charities have such a hard time raising awareness about their cause. After a hard day at work most people just want to see nice, lovely happy things.
Need some stats to back this up? A study of over 1000 of the most shared articles found that 69% of those were positive.
So you gotta believe me now. If you want to get more shares to your content, think about how you can share something with a positive and happy tone.
Schedule Tweets To Go Out Multiple Times
The average shelf life of a tweet is just half an hour, make sure you schedule it to go out multiple times. I'll be honest, right now I am not doing it enough. I share each post twice. But best practice is to share it upwards of 6 times over a week.
You can also schedule those tweets to go out well into the future. There is no proble getting eyeballs on old content as long as it's evergreen.
Perhaps you think your audience will get bored. It's very unlikely they will even see the same tweet twice! And let's face it, think about it from your perspective. If you saw your favourite blogger tweet the same post several times in a week, would you get bored and decide you no longer want to follow them?
I'm hoping your answer is hell no!
You've worked long and hard on your content and your message, and it's your duty to get it out there. The scheduling tool I am using at the moment is Hootsuite, but I also would very much like to get Meet Edgar soon. It will schedule out your posts into the future automatically, so your channels are always full of content. Such a huge time saver!
Add Your Posts To Pinterest
80% of the content that is repinned on Pinterest is content already inside the platform. So, if you have new exciting content to share from your own website definitely get it on there!
I am only just starting to understand the capabilities of this platform, but I have seen it drive a lot of traffic and shares to some of our client's Guest Posts. And I am not specifically looking to collaborate with bloggers with a good Pinterest Following.
We've had one post with over 6,000 shares down to Pinterest. So, it's a fantastic platform to boost your shares! If you want to get a recommendation for a great Pinterest expert send me a message and I can recommend you my Pinterest Gal who I'll be starting with very shortly.
Find Some Buddies
A great way to get more shares is to team up with a group of other business owners or bloggers. You need to find buddies who have a similar audience but sell something totally different to you so there is no clashing.
If you can find a group of 6-10 buddies it can massively increase your social shares. Share each others content, create a weekly roundup, and share your buddies content.
The internet can be a place where we can support one another. There is room for everyone, so make friends! You'll be a lot happier when you do, and your content will go further.
I really hope this post has given you some new ideas to help you boost your content shares! If you have any other tips that have worked for you we would love to know in the comments below.
Written by Cheryl Clarke Chief Happiness Officer & Director Of Ginger Marketing