Do you find it really, really hard to pick a name for your projects? Do you spend weeks coming up with new names and then questioning yourself, editing the name, and then changing it again? Does the process just seem to go on and on and you can’t settle? Do you find that even when you find a name that you love the question arises how will I ever know if
THIS. IS. THE. NAME.
Fear not! Today, I hope to help you out because naming stuff is something I think I’m pretty good at.
I’ve had ALOT of practice because I’ve been starting new side projects all through my career. I’ve never really found it very difficult to come up with stand out names; names that people remember. I’m not so good at actually seeing the project through to profitable execution (still working on that!), but name and concept wise I think I’m pretty good.
Some Of My Previous Project Names & Concepts
Oldelondon - A Historic Platform Which Matches Popular Venues In London With A Historic Story
City Calm - A Community Of Mindfulness Teachers & Students Across Cities In Europe
Ginger Marketing - A Content Marketing Agency In Sunny Lisbon
I’ve always loved words and concepts. I started off my career at Ogilvy Advertising Agency shadowing the creative director. Copywriting fascinates me. I remember sitting in the office with a brief in front of us, both staring and thinking. And then occasionally one of us would pipe up with a suggestion. At one point he said, “everyone just thinks we never get any work done, we just stare into space for half the day, but that’s how we work."
And I knew instantly what he meant.
I think there is a glamorised misconception about brainstorming and how we are supposed to come up with ideas. Like it needs to be a big splash, a song, and a dance and out the ideas come flooding. Don’t get me wrong; I do love a good team brainstorm, but I find the best ideas come out of stillness. Out of listening.
Copywriting is a craft, and crafting happens from a quiet space. So, if you want to know how to choose a blog name you won’t hate in 2 years here is my suggestion.
First is to get your brief. It doesn’t need to be a formal brief. But you need to write down very clearly what your blog is going to achieve, what is it's focus.
Examples could be:
I want to blog about “crafting & diy” for “teens” who “love crafting”
I want to blog about “gardening” for “families” who “live in the city”
I want to blog about ________ for _________ who__________
Next step is to get some inspiration
Jot down ideas you have for content, branding colours, and style. You don’t need to have a full branding document or even the exact colours you are going to use. Just get inspired!! Look around at other blogs in your niche and read some of their posts. Go onto Pinterest and start pinning content you admire. Spend about a week just exploring. Just allow pure passion about your topic to be your guide. This isn’t about following a formula; you are igniting your soul here. You are creating ART.
The final stage is to ask this question
What is the name of this project?
And then listen.
Maybe nothing will come at first, and that’s fine. Inspiration doesn’t hit at a set time that’s convenient for you; it comes when you are open and able to listen. Just keep asking this question several times a day. Don’t try and figure out the answer, wait for the answer.
When you do hear the name of your project you will just know that THIS IS IT. There won’t be any doubt. It will just fit and you will know. The most important thing about the name is that it comes from within you. It needs to be original and it needs to speak to you directly.
When it comes from within you, you will never hate it. Sure, after some time it won’t be as exciting based on the familiarity of it, but you created it in an artistic way and the process does matter.
There is a difference between arriving at a name through following a formula, or arriving at a name through a creative process. The connection is different.
I hope I’ve inspired you to get creative, to dive into what really drives you and makes you passionate about your topic.
I’d love to know if this has helped you choose a name for your project or if you have any more tips to share about your creative process!