It’s fantastic you are asking this question! Guest posting is one of the core activities every business owner should be executing. Neil Patel calls it the best inbound marketing strategy out there, & Jeff Goins has written a fantastic post about the benefits of Guest Blogging to drive tons of traffic to your website.
Some of the highlights in Jeff Goins' post are building relationships and growing your popularity with the search engine - i.e., more search engine traffic.
Both of these people are respected entrepreneurs and marketers. But I’ll also add building trust growing your referral traffic.
Even just several clicks per month from a post adds up over time, and this lead is going to be very warm. You’ve already provided a ton of value and associated yourself with a publication they know and trust which means you’ve kicked your relationship off with this person in the best possible way.
In summary, Guest Blogging rocks. So congrats!! You have decided it’s a tactic you want to start using and now comes the question;
How Do I Find Blogs That Accepts Guest Posts
Before we go into this, I’d like us to slightly reframe this question. In actual fact what you should be asking.
How Do I Find The Right Blogs That Accept Guest Posts?
One of my absolute pet peeves at the moment is that every week I go onto the collab threads on one of the popular entrepreneur groups like Freelancer Hackers, Or Screw The 9 To 5, or Blog + Biz BFFs and I see something like:
"I am looking for guest bloggers who can write about makeup or beauty or lifestyle."
And underneath there are several people saying yes, I can, yes me, me!
Why does this annoy me? Because invariably the person who has asked for guest posters has 200 visits or less to their website. Very often they only started their blog a few months ago and have barely any visits at all.
Don’t write for a new website with no traffic.
As entrepreneurs, we have to respect the time we give to any project. Please make sure that when you are spending your time writing for another website it is actually going to benefit your business.
You do yourself, your product, and your service a disjustice if you don’t get it in front of as many people as you can.
So, now that we have addressed that issue with a small rant, let’s take a breather and move on with;
Step 1: Define your audience before you launch your Guest Blogging Campaign
As with ANY marketing activity, you need to know your audience. Who is it that you want to attract to your website? With Ginger Marketing, I am targeting female entrepreneurs who are at the second stage of their business.
They already have a base of clients and are looking to increase trust and traffic to take it to the next level. So, I’m not interested in posting on websites which are all about “starting your website” or “launching your business”. These websites have totally the wrong audience for me.
Virtual Assistants are a great niche for me. I know that if a business owner is looking to hire a Virtual Assistant then it's very likely they are at the second stage of their business. This indicates that they are at the growth stage and they are willing to invest and see that investing is a good decision to make.
So for me, Virtual Assistants with a blog are a very good target.
Really break down specifically who you want to get in front of and be creative!
DOWNLOAD THE FIND MY NICHE CHEATSHEET
Step 2: Finding The Right Guest Blogging Opportunities Using Google
The easiest way to find opportunities for Guest Blogging is through Google. Open up Google now and type:
[Insert your niche] blogs intitle:write for us
Using Virtual Assistant as an example, I would type
Virtual Assistant blog intitle:"write for us"
You can also use:
[insert niche] blog intitle:"submit"
[insert niche] blog inurl:"write for us"
[insert niche] blog inurl:"submit"
Step 3: Know The Website Stats Before You Pitch Your Guest Blog
We now come full circle to the little rant at the top of this post. You must know the stats of the website before you spend time writing for them. Pure traffic volume isn’t enough, and engagement is key.
Right-click on each result so that all the websites are in separate tabs.
Go to each one and do a spot check.
This is like a 10 second “Do I want to appear here”. You can be SUPER SUPERFICIAL at this point. If you are going to appear on another website providing your expertise you want to make sure you appear somewhere that is respectable, and which you actually resonate with.
I will delete any website that has poor design, copy mistakes, and poor imagery.
This might bring your list of 10 down to a list of only 6 or 7 options.
Open up another tab with this tool: https://www.similarweb.com/
Enter each website and press submit. Now you can see an estimate of their traffic and engagement stats. Here are two websites that came up when I searched for VA Blogging opportunities.
Which website would you prefer to Guest Blog on?
I’m sure you said #2, right?
You can see that #2 has an average visit duration of over 5 minutes, pages per visit of 4.33, and a very low bounce rate of 34%. Whilst number #1 has tons more traffic, their engagement stats just don’t compare.
This is what I explain to clients of my Guest Blogging Service all of the time. Everyone wants to be featured on the highest traffic websites possible, but not always does that get you your desired results.
Bonus Step - Download The Guest Blogging Tracker!
I hope this has helped you in your Guest Blogging journey!! If you feel like it’s something you need further help with please don’t hesitate to reach out! I’m just an email away and super approachable - P R O M I S E.
Written by Cheryl Clarke Chief Happiness Officer & Director Of Ginger Marketing